Tuesday 23rd October- Formative Submission Type and Image
This was the day of my formative submission – it was great to learn about all the
different topics that the class had been studying for the past month. I found the movements that were around the same time period as mine really interesting through seeing similarities and differences.
Constructivism is all about structured chaos and how that has meaning. I feel that my design conveys that message with all different elements going in to the main title, giving the illusion of a 1910/1920’s Russia.
Tuesday 20th November – Constructivism – Type & Image Formative Feedback
Overall I am pleased with my work and am happy with the outcome. I understand now what I need to do to improve and how I can take it further within the brief.
A conclusion that the tutor mentioned is that my work is too similar to the original style of that time period, whereas the brief is asking for it to be re-imagined. One way he suggested was to “Explore more contemporary graphic design research as well as more insight into posters of the time.” To achieve this I looked at my research already done then I looked at some very modern posters. These new posters are using geometric 2D lines and adding shading to create an illusion of 3D work in a minimalistic way. Within my own work I began to take away the heavy bold lines from the Constructivism style and adapt then into a more modern setting.
With these designs I thought about the negative space so that it can balance out the filled space. At first I wanted something simple and not overwhelming but after a conversation with a few tutors they pointed out that I should consider having different shades of the colour.
Another aspect was the text. It almost appears as the text was placed within the shape not the text holding their own power. I thought my alignment it would make them pop more but it wasn’t aesthetically pleasing. So I changed around each paragraph so that they all have their own status. I began by lining them up within a 6 line grid system but then the paragraphs didn’t sit right within the image. I decided to place each image in its own position without a grid so that it would flow better.
I feel that my final piece has been simplified, yet still has the Constructivism feel.
Overall the feedback was really helpful as I can use this for my next project. This also gives me a chance to go back and reflect on what I have done, in both my work and learning journal.
Friday 19th October – Poster Improvement
Throughout the process I was developing two different posters, but after some tweaking on both I decided on the better one to show my tutor for a draft of the final piece (picture to the left -colour version Constructivism poster). Talking to my mentor I began to truly realise the importance of the hierarchy in every design and how the eye needs to be lead across the page.
I now understand that my work had no clear focal point as there was 2 or 3 different features. To move forward in my design I would have to shrink certain elements and enlarge others; this should allow the viewer to have a clear sight path to follow.
Another element we spoke about was the type. I have been unhappy with the placement of the 3 paragraphs however I currently know that I used the words to fill an empty space instead of being their own design element. Using this information I began to play around with different layouts with the paragraphs across the page. I soon realised that the top half was nicely presented but the lower half I struggled to find the correct placements. Constructivism final poster designs Over all these 3 designs are the best from this project and I will decide which one to print out after some votes from my group.
Tuesday 9th October – abstraction metaphor task
To begin with we had a small lecture this is where we gathered the last of the information about the assignment. I have to create an A3 poster in the style of constructivism.
Once we were divided into our groups of about 6 people, we worked on looking at original pieces of that time period and re-imagined them to be more modern. Pinterest was a good way of showing the modern twist on the original work. Another website I discovered was filled with information and art work that was made at the time of the Russian civil war. http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/lecture07/Constructivism.html
As a group we began noticing patterns across the poster layouts. One pattern would be that nothing would be on a straight line down instead it would all be at 45 degree angle. Also the colour themes would all be similar and have that emphasise on the black. We would assume that the colour scheme represents the armies and the loss of lives. The typeface is also sans serif and bold to show that the people want to be loud and ask for change.
Using the style of constructivism I cut out card to create my own designs. We linked with another group and went over the details of what constructivism is. This solidified my knowledge of the topic, preparing me to draw my own designs.
Monday 8th October – Design History
To begin with I had a lecture on all the major topics for Graphic Design throughout history. I learnt a lot about how the style has adapted to a different society across the world. An example of this would be the War and Propaganda movement. In World War I the use of posters had a curtail role as there was little to no other way to get any messages to the public. Thus forcing Governments to spend a lot of money into poster design, development and printing. Through out Europe, the poster style had to be adapted depending on what the government wanted their country to believe or do. For Britain, we had a entice the men to fight for the war, so the government used the slogan -“Daddy, What did YOU do in the Great War?” The British government much like America used the family values to endear the public which is common knowledge. However, what I didn’t know was that the German Government used a very different style through using old myth heroes and medieval knights, but the German government wanted the same thing – for the general public to fight along side them in the war.
In contrast to the very illustrative past a new art form began mid way through the first world war. This was Constructivism. It was created in Russia where they were torn apart with the invasion and the monarchy being overthrown. I learnt that this style was created to promote the re-organisation of the society, along with the hope for a better more prosperous future. The designers experimented with type and image, keeping with geometric shapes almost in the style of the up and coming cubism style of that time period.
Overall I have gathered information that I would not have found out, such as the Viennese Method within the Isotype Viennese Movement (1925-1934) inspired the The London Underground map.
David Presentation – Tutor