My last portfolio, although was cohesive, it didn’t have a brand. At this point I have yet to created a logo to show off who I am. With the 100 ideas being over 100 miles away from me, I decided to recreate some and add new thoughts and experiments. From what I remember my 100 designs were not the best and I mainly only used my name in different orientations. But what I want to do is have a symbol that can be used and used again.
As I like the outdoors and camping, I went with a sunrise (or set) I draw several and these were my favourite.
I digitalised my favourite 2 and then developed from there.
I started to play around with colour, texture and spacing.
Asking family and other students they felt this design worked the best. Asking a tutor what they thought, they felt that the type needed work and a hierarchy system. I am still not sold on the type at the minute but plan to try more variations. Or just remove it all together.
Looking back at the project I am happy with the outcome I have produced. I feel I have gone down lots of different routes and experimented with several different styles. I taught myself many things such as how to perfect the drop shadow effect and feel I have improved on how I go about creating my hierarchy on a design.
I have also learnt that when I’m singing, I’m not annoying people I’m improving my wellbeing.
The client seems very happy with the outcomes from all the team. I am very grateful to be the main communicator as it boosted my confidence and capability to talk to clients in a professional manor.
Sending my work to the tutors. My feedback was very positive but with only one major tweak. It was suggested earlier that I should add other characters and I was reluctant because time was limited. So with a smaller amount of time – 3 days – I created six singing fruits.
Applying these to the pre existing designs are easy so I went and made it harder by adding depth with block shading to make them pop.
As well as the R and D file, I had to submit an outcome document which lays out my designs for the client to look at.
After sending a simple slides to the client of the work so far they liked the idea of each raindrop having a spotlight each.
Keeping with the same theme I developed the social media for an online presence as well as physical mockups to be seen across Cardiff.
I decided to add onto the raindrop concept applying it to a variety of different things.
24th March – Feedback on 3 main concepts
This design I believe is the weakest and people did not react at all to the designs, which is not great. So going forward I scrapped this idea to push forward one of my other designs. I needed to add the fact that all is welcome no matter what capabilities or lack of experience. Also I should of added the starting date or plan to start by October, if we are allowed back out.
With the feedback I then created a better version of the original draft. This version having a less dumped but but a nice hierarchy of text to image – drawn in and teased my the bright food then reading and quickly realising its a choir where you can eat as well.
By having the feedback they thought it would be better if the drops had some context and have a playful nature to them. By taking out the logo and moving it the faces became more of the forefront and the eye is taken along the rainbow of faces landing on the logo. I still kept the st-david hall’s logo in the raindrop to not over power or take attention away from the main Arts Active logo.
I struggled to find the right balance for the clouds and ended recreating them 3 times and the last time worked well with the simple lines and shadowing. I decided to add shadows to the drops as well for depth and texture. This makes them look 3D and brings them to life. I added more changing the sizing to really fill the page as feedback suggested to take it further and see what will happen. Pushing more I added the music notes to have that extra clarification of yes it is music that voices create.
Going forward I need to pick one and create applications ready for the clients first reactions.