Week of 13th May – Changing faces editorial feedback + improvements
The feedback received was overall very positive as I feel I feel that I had a connection with the work and I took my time thinking about the spacing and finer details.
To improve a major part was the widows, for which I had to learn the term that is at the last line of a paragraph there is only one or two words that makes the design look off/ alone. To fix this I adjusted the sizes of the boxes ever so slightly and placed a few extra spaces to allow other words to drop down or up.
It was suggested that I look into the ligatures, which is where some letters link. I feel this should only be seen on the main quotes and from this only the last page has applicable letters, “fu.” For this I simply pulled the letters closer and minimised the tracking, which made this easier to spot yet still fitted in with the aesthetics.
One part that I was unsure about with the feedback was the folios. When talking to the tutor he explained that I add to add in magazine features that could link to the rest of the hypothetical articles. I knew that I had to add in page numbers but didn’t want to add in anything else that can retract from the design. I started by looking at the 3 spreads looking in the corners for empty space and luckily all the designs had no major elements in the bottom out corners, hence the placement. I simply added numbers as this was minimal and non intrusive of the piece as a whole; however, just having numbers didn’t make sense so I added the word page. I feel this gives a more professional quality as I can now see this in the industry.
For industry standards I forgot to add the bleed marks for the PDF when packaging so that was an easy fix.
A final element in the feedback about was the pace of the 3 spreads. They all have the same font, colour scheme and over all they look the same to be cohesive. I am least happy with the final spread as it hasn’t got that final power moment. To over come this it was highly suggested that I take away power from the first and second to trick the mind into thinking the final one has a bigger impact. The first spread I only lowered the opacity of the circles and made the odd one smaller. The second spread I kept fairly similar only changing a few circles opacities instead of them all.
Next was the biggest change of all. I wanted all the words to be legible but distorted through the lens of the women in the article. To create a better version I pulled the white circles forward as if to say more is missing than just the words the circles/ bubbles of memories are/ have disappeared. I added more to show progress from the previous spread.
Also the tutor and a few peers were saying that the large red bubble needs to be more pronounced and not cowering away, which I realised is similar to the article which shows how strong the lady is and still able to live her life.
Overall I feel that this piece is better and more of a visual representation of the article. I now has refined details up to industry standard and over all better flow.
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From these websites I was able to create a base/start look and a final look. I used the image trace tool for the cartoon style and photoshopped the body parts together. This allowed me to make the personalisation elements such as the nipple size, trouser colour and so on. This also helped for when I had to make the person smaller as the app progressed.
