To begin I looked at existing portfolios of designers – with 3D, web, multimedia and illustrative styles of graphics. Through looking at these I’ve noticed a theme being very minimal, which lets the work speak for its self. These web based portfolios go straight to the point, all using sans serif fonts, mainly in a very basic grid system.
From these I have learnt that I need to find my own personal brand that links back to my work so far.
However these are digital, interactive portfolios which is not similar to mine being printed and placed on boards. So for my work going forward I would like to keep it simple only 3 or 4 colours, not taking away from my own previous work. I am also not a fan of the grid system for just one long page. I would rather it be split up with a better pace, which my boards can cater for.
For the portfolio I have to gather all my work so far this year within a spread.
At first I’ve tried to gather and look at all my work I’ve produced. This has aloud me to see how far I have come and see each technique I have learnt. However, looking at my work it almost seems like the designs have been created by different people from the sheer range of styles used. To over come this I will have to make sure it is cohesive with the colour, themes and layouts.
Week of 13th May – Changing faces editorial feedback + improvements
The feedback received was overall very positive as I feel I feel that I had a connection with the work and I took my time thinking about the spacing and finer details.
To improve a major part was the widows, for which I had to learn the term that is at the last line of a paragraph there is only one or two words that makes the design look off/ alone. To fix this I adjusted the sizes of the boxes ever so slightly and placed a few extra spaces to allow other words to drop down or up.
It was suggested that I look into the ligatures, which is where some letters link. I feel this should only be seen on the main quotes and from this only the last page has applicable letters, “fu.” For this I simply pulled the letters closer and minimised the tracking, which made this easier to spot yet still fitted in with the aesthetics.
One part that I was unsure about with the feedback was the folios. When talking to the tutor he explained that I add to add in magazine features that could link to the rest of the hypothetical articles. I knew that I had to add in page numbers but didn’t want to add in anything else that can retract from the design. I started by looking at the 3 spreads looking in the corners for empty space and luckily all the designs had no major elements in the bottom out corners, hence the placement. I simply added numbers as this was minimal and non intrusive of the piece as a whole; however, just having numbers didn’t make sense so I added the word page. I feel this gives a more professional quality as I can now see this in the industry.
For industry standards I forgot to add the bleed marks for the PDF when packaging so that was an easy fix.
A final element in the feedback about was the pace of the 3 spreads. They all have the same font, colour scheme and over all they look the same to be cohesive. I am least happy with the final spread as it hasn’t got that final power moment. To over come this it was highly suggested that I take away power from the first and second to trick the mind into thinking the final one has a bigger impact. The first spread I only lowered the opacity of the circles and made the odd one smaller. The second spread I kept fairly similar only changing a few circles opacities instead of them all.
Next was the biggest change of all. I wanted all the words to be legible but distorted through the lens of the women in the article. To create a better version I pulled the white circles forward as if to say more is missing than just the words the circles/ bubbles of memories are/ have disappeared. I added more to show progress from the previous spread.
Also the tutor and a few peers were saying that the large red bubble needs to be more pronounced and not cowering away, which I realised is similar to the article which shows how strong the lady is and still able to live her life.
Overall I feel that this piece is better and more of a visual representation of the article. I now has refined details up to industry standard and over all better flow.
Wednesday 14th May – Photographing Practice Workshop
This work shop was very simple showing us how to take the best photo of our own work. This will prepare us for the future for when we have to photograph our editorial in a few weeks as well as for further projects that are in need of placing in context within the real world/ market place.
The tutor spoke about the way the lights have to be positioned, the different elements within the lights, such as the brightness and the colour. This means that the image can have whiter whites and blacker blacks, instead of the grey glaze that normally happens. Also the lights are soft to remove any harsh shadows.
For our work we needed to place the camera on what seems like a hoist angled to a flat board which holds the 2D work. However, I became curious about other screen. This was the place for all the 3D objects. The area is fitted with an infinity screen in the back and a main light that made it look like day light.
We were introduced to two Ukrainian designers, who teach at a linked university over there. They also both do their own projects with companies in their country; one being the development of way finding. Way finding is the way you orient yourself based on the physical environment around you.
They went on to explain that everyones views on this is vastly different, due to each person looking at different things, visiting different places and remembering different aspects. These lecturers have looked into this and how design can help orient people better. For example one showed a photo of Ukraine with hundreds of sign posts, billboards and advertisement. Explaining that if your phone was dead and you didn’t speak the language or just forgot the directions it is so easy to get lost and disoriented, but through good design you can find your way.
They went on discussing how the world isn’t perfect but to figure out how to navigate through you need research. They looked at how everyone lives in a “fast world” meaning in context people just want to know their way when they want it not in 5 or more minutes. Through using a smart phone this has sped up our standards, so they brought up why we can’t just use technology. We still need road signs clarifying that there is a turning up ahead or you have to give way at that point; technology can not do that, thus we as designers have to create good signage.
When the lecturers did their research they noticed that London had 32 different systems for finding your own way around. However, since 2012 with the Olympics London had a deadline where to create an international map that can help others around. This is called Legible London – https://tfl.gov.uk/info-for/boroughs/legible-london
From here they explained how they over came these challenges through looking at the user (the fast world), they want it there and then. They looked at the space, including the structure, function, names, danger areas, the light – all which effect the design. This design is looked at in fine detail when moved on to the production of it. They needed to test it in the real life. They are continuing to expand and take care of the designs making sure they work efficiently and updating when the world around expands.
For a little workshop we had to create a map of the campus from memory. Now this was a challenge as many of us haven’t been around all of uni. so I took it upon myself to use the campus map around, however I think this made it a lot harder as I was more interested on the precise parts instead of the over all function of the map.
Overall I have learnt that a good design can work across countries and can help people but on the other hand one that is not good hinders people more than it would without.
From the workshop in the pervious week I was able to create a very basic looking app. I designed the elements within Adobe Illustrator, then placed them into XD which had all the links on.
My designs were an on going process which used Illustrator along side Xd so that I could see how the design would work within the context of an app. This lit up the problem that the body cannot be seen well enough and isn’t a good enough representation of the person as well as the previously mentioned overcrowding of personalisation art board.
Through talking through with a tutor it was mentioned that an artist called Jenny Saville had a unique take on the body. Her take on the body was to pick out imperfections and what the public has made taboo and encapture those to reconstruct the human flesh, informing others on her perception of the body. Her view being that the body is practical with its resilience but is also its fragility seen from some of the rips and tares within her art work.
From Saville’s work I was inspired to use an almost photographic cartoon, painted style.
However, as I need one person’s progress from a larger size to the “perfect body” I needed to use resources from the internet. I looked at many websites to find the right style of person I could use as well as the ability to use their photos within my work.
From these websites I was able to create a base/start look and a final look. I used the image trace tool for the cartoon style and photoshopped the body parts together. This allowed me to make the personalisation elements such as the nipple size, trouser colour and so on. This also helped for when I had to make the person smaller as the app progressed.
Week of the 1st of April – Studio Support + Independent Study
Creating the next two designs were easy as I used the first page as a template, copying the font, colours and aesthetics.
Moving on from this was a struggle but from the quick yet detailed workshop I was able to draw and map out my ideas for each page. This is called the wire frame. My first draw up had some issues including coherence. The initial digital design was not seen through out the app. This meant that I had to rethink the aesthetics of the rest of the app or the first page. To over come this I decided to draw some more designs that included the style of the first pages. Through redrawing the design several times it managed me to think through smaller details that I wouldn’t have thought of the first time from drawing such as the personalise page, where I changed the style of the slider/ button style.
I wanted to keep the wonky style with sharp lines but wasn’t sure on how to physically make the interactive part slide. So I thought that buttons could be easier to create and work with the software we’ve got.
I knew that I didn’t want a simple design that would just be very basic lines so to upgrade this I changed the dash lined design from the drawing to the slightly different chevrons. These first didn’t show the range of the personalise parts so I added extra ones on top that had the traits within the design so that they function. However, through showing this to peers and tutors they though I needed to keep it simple. From the feedback I just removed the back detail, which added negative space balancing out the details.