Monday 15th October – Poster Critique
After a short InDesign workshop where we refined our knowledge, as a group of around 10 students we had a mini lecture. This is were we spoke about the structure of a design, which includes the meaning of symmetrical and asymmetrical design. What I learnt is that if a design is symmetrical the viewer can feel a sense of stability, trust and order. Whereas an asymmetrical design can be thought of as adventurous, bold and pushing the limits. There is a third option which includes a mainly symmetrical elements but has a symmetrical focus. This can be seen as mainly secure with adventure.
Moving on to the poster development we spoke about what improvements we could make to get the poster to the highest standard. One improvement I could have made was to shift the focus on to the words instead of the abstract lines. All the group could clearly see that the design was in the form old Russian constructivism but it needed to be modified to express that to the general public.
12th/14th October – Weekend Research
The brief was clear I had to research Constructivism. I had some knowledge on this prior and the lecture within the week lead me to know the larger main facts, but I wanted to know more to design my own poster.
I knew that Russia was in a civil war after several attempts of invasions and all the royal families being murdered. The people pleaded for change through their protests but one way that artists demanded change was to create a new futuristic style. These designers aimed to seek the re-organisation of society as well as a giving hope to the public. The artists rejected the classical illustrated style and the over exaggerated Art Deco movement. Instead they experimented with type and image creating a geometric feel, similar to the up and coming cubism style of that time.
When researching into the posters, I drew the most relevant designs. Through reinventing them I noticed that all the designs are at a 45 degree angle and most things are perpendicular to the main focal point. I also noticed they used geometric shapes to promote the joining of the ever dividing country. All the art work had a same colour schemes, which included black, white and red. These colours could be seen as representing the different armies and their political stance.
From there I began to draw my own small sketches that would fit in with the designs of the historical work.
The websites used to gather knowledge and inspiration:
Tuesday 9th October – abstraction metaphor task
To begin with we had a small lecture this is where we gathered the last of the information about the assignment. I have to create an A3 poster in the style of constructivism.
Once we were divided into our groups of about 6 people, we worked on looking at original pieces of that time period and re-imagined them to be more modern. Pinterest was a good way of showing the modern twist on the original work. Another website I discovered was filled with information and art work that was made at the time of the Russian civil war. http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/lecture07/Constructivism.html
As a group we began noticing patterns across the poster layouts. One pattern would be that nothing would be on a straight line down instead it would all be at 45 degree angle. Also the colour themes would all be similar and have that emphasise on the black. We would assume that the colour scheme represents the armies and the loss of lives. The typeface is also sans serif and bold to show that the people want to be loud and ask for change.
Using the style of constructivism I cut out card to create my own designs. We linked with another group and went over the details of what constructivism is. This solidified my knowledge of the topic, preparing me to draw my own designs.
Monday 8th October – Design History
To begin with I had a lecture on all the major topics for Graphic Design throughout history. I learnt a lot about how the style has adapted to a different society across the world. An example of this would be the War and Propaganda movement. In World War I the use of posters had a curtail role as there was little to no other way to get any messages to the public. Thus forcing Governments to spend a lot of money into poster design, development and printing. Through out Europe, the poster style had to be adapted depending on what the government wanted their country to believe or do. For Britain, we had a entice the men to fight for the war, so the government used the slogan -“Daddy, What did YOU do in the Great War?” The British government much like America used the family values to endear the public which is common knowledge. However, what I didn’t know was that the German Government used a very different style through using old myth heroes and medieval knights, but the German government wanted the same thing – for the general public to fight along side them in the war.
In contrast to the very illustrative past a new art form began mid way through the first world war. This was Constructivism. It was created in Russia where they were torn apart with the invasion and the monarchy being overthrown. I learnt that this style was created to promote the re-organisation of the society, along with the hope for a better more prosperous future. The designers experimented with type and image, keeping with geometric shapes almost in the style of the up and coming cubism style of that time period.
Overall I have gathered information that I would not have found out, such as the Viennese Method within the Isotype Viennese Movement (1925-1934) inspired the The London Underground map.
David Presentation – Tutor
Friday 5th October
I was apprehensive to show my work in the class but with everyone’s work I felt it fitted in well with the skill level of the group.
The feedback I received was overall positive. The group praised me on the detail of each individual character and the understanding of the brief. Another thing that I didn’t pick up on was that the curve of the “f” from the last word; this lead the eye back around the design and enhanced the thought of a real waterfall on the page.
One thing to work on would be to not over fill the page, also to have one or two main focus points not three or four. An additional point that the class taught me was to look at portrait as well as landscape. By changing my design I could have added some more negative space to off balance all the positive.
Constellation – Thursday 4th October – week 1
I had been told about this by many of the tutors and third years that this is a good way to get out of your comfort zone and develop my writing and thinking skills. A few days prior I selected the groups in which I would want to join. A nights wait I fond out I was in the class called “Smells Like Teen Spirit” for the first term.
We dived right in at 9 AM sharp. I was in awe of the class and by the end of the day I had written a shocking 6 pages with out realising.
To start with I learnt that everyone gives off an atmosphere, which can come from their clothes and/ or attitudes. The tutor used memorable symbolism about how we would not scream at everyone in a football match that we support a certain team and not another, we would simply wear the colour of that corresponding team, thus showing who we support.
This lead onto thinking about all the social rules that we as society put up to protect ourselves and stay within the normal. Continuing that thought on what if someone were to break out of those social constructs; would they be bullied or shamed? Would people follow their new trends? I discovered that it was these type of people that break the rules are the trend setters of their culture.
As a class we then, tried to describe and then analyse an image to do with the 1960’s hippies. Though analysing many photo on one subculture I have learnt that subcultures can be influenced by many different cultures – such as the hippies were influenced by some aspects of the Indian culture. also subcultures can impact the larger cultures like the 21st century as we believe in being eco-friendly and free flowing hair.
Overall, I have discovered that finding the rules of a style is key to breaking them to creating your own masterpieces. Not conforming to one style is a key to the evolution of a civilisation.
Monday 1st October
We have just received our first project; this is to create a poster with only 6 words to illustrate a book of our choice from 4 different authors. The aim was to only use black and white typography. The fonts we had to use must be hybrids, so a combination of more than one typeface.
With this project I was unsure how to go about it so I began to look into one of the authors, which was Roald Dahl. I quickly decided on the 6 words – “five golden adventures, one chocolate waterfall.” This is from the famous story Charlie and the Chocolate Factory.
The hybrid fonts were easy to do as I feel confidant with Illustrator. One challenge was the placement of each individual letters. This was due to Kerning of the letters and the previous exercises within this practice.
I began to add the same words in different typefaces, overlaying them then cutting out the parts that I didn’t like – thus creating a hybrid letter.
Once all six of the words were complete I began to adjust the sizes of the characters and the leading between the lines. From there I began to make the letters a unique size and tiled them at funny angles to emphasise the crazy story line of the Willy Wonka’s life.