London Trip

Monday 18th – 4 Designers

To start off the host launched the day’s plans and graciously introduced the first speaker.

This was Jack Renwick. Originally from Scotland she had an interesting start on the world of graphics as she began in metal work and 3D elements such as making plaques for an office desk. Starting in such a place meant that she has a great view on the clients and designers. She learnt over several tries and failures that the customer can just be wrong and not for you and your style of work.

 

In the speech she said a list of things that included;

  • keep it simple – whats it trying to simply say
  • get under the skin – research!
  • make a difference – feel the passion
  • see an opportunity in everything – go for everything and always say no after
  • Don’t lie, give a shit, be brave, love clients
  • work your arse off
  • Never give up

Renwick left us with some books that we all could read to become more aware and more knowledgeable of design and how to get there. Oh shit now what, A smile in the mind, International Graphics.

 

Next up we had Alasdair Scott. He was less of a graphic designer of what we might assume one to be but more of a behind the scene type of guy. He has many connections in the world of art as well as design, which means he can get work when ever he wants. One thing he strongly suggests is start building relationships with people of an art background and already in the industry or going to be soon. This means that you/I can go into the world easier and have the back up of people you trust.

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Scott has a strong belief that you should ask as many questions as possible even if they are ludicrous. On top of that he says very bluntly that you need to find something your good at and find your money in that. Even if that’s not a job, make it a job. Another random tip he gave was always licence never buy out.

Over all I learnt from them both that if there is a smarter/ easier/ cheaper/ more ethical way to do a thing then go for it. Within the Q and A section they suggested how to layout  a portfolio with a story style. This means that you should show the brief/ problem then progress into the solution with your work.

 

After a nice classy meal in an overcrowded McDonald’s the next to be introduced was Harry Pearce. His work was my favourite due to his style and use of mixed media with photography and typography. He showed a lot of his work and spoke with confidence which made me feel proud to be there and that I’ve made the right decision to become a graphic designer.

Pearce made a suggestion that you should “hustle” into the place you want to be and work hard for it. He inspired me to find inspiration from everything; this includes dreams, a pile of rubbish, the way people express themselves and even negative space around an object.

The last speaker was Laura Jordan-Bambach. She is fine art, photography and digitally trained so has lots of experience. She has found the power of connection very helpful with being creative and having the clarification from someone your working with. When working with people she has found that she can be experimental on a project but will have to find the right people to work with/ for.

She helps run a company called Mr. President, which creates and changes the brands of today’s world. I learnt that a good brand needs to show emotion, shows joy, empathy. Also a well established brand needs to have purpose, intent and impact or there will be no point in gaining a brand image. Jordan-Bambach continues to talk about the uniqueness of a brand, I realised this was from finding the history of the company. Then create a bespoke idea from the heritage through research and understanding.

 

Overall I learnt that it is good to have a weird creative mind and express it in anyway possible. I will need to create bonds between people I am comfortable and able to work well with. When doing all of this ask as many questions as possible and talk about creative experiences. Through doing all of this I will become a better designer and have a more creative mind ready for the industry.

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London Trip

Sunday 17th February through to Tuesday 19th February – Free Time

20190215_140345I was a mixture of emotions but overall excited to see/ meet graphic designers within their own fields. After a nervous journey on the train and London underground, I met everyone in London and timed it perfectly meeting everyone as they walked into the hostel.

Once all of us in my room were settled in we decided to take a trip and walk around to see the local sights. One area the was a short underground trip away was china town. This was full of different sights and had a mass collection of different smells. When wondering through we realised it was very close to a Harry Potter exhibition. This was full of creative ideas and fun little designs. A part that I found fascinating was the way that the letters were placed all around the house. They were printed on the floor, on the walls and ceiling as well as the well known scene of the letters forcing their way out of the fire place.

After a generous helping at Nandos we walked back. As I lead the way I wanted to go through as many as the parks as possible to see the contrast of the urban city verses the free flowing style of nature. The inspiring part was with the bright city lights shining on the bark of a old trees as this seems unnatural yet works so cohesively and calmly. 20190219_145626

On the Tuesday we had more free time so felt it was a good time to go to some museums. The main one that everyone wanted to go to was the Tate Modern. This included a wide variety of art, such as; oil painting, wax works, carpentry, masonry, fabric styles, print, animations and short films. This made me think of the ways that I can present and use texture within my work.

When looking around the gift shop I noticed a section of graphic design books. This included font styles, layout and art work by graphic designers. One book that caught my eye was one with layouts and styles with grid systems as that is what a lot of the current work is on.

London Trip

Tuesday 19th – Studio Visit 

I was most excited about this as it was a trip to a real life company that did real life work within the great wide world.

The company I went to was called LittleHawk. They are a small creative branding company that works with huge band names. Some clients include ITV and the re-branding/ creation of ITV Be. They work with Lego, Heyu, Go Ape and my most favourite the BBC and most importantly Doctor Who.

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One element that they managed to keep throughout each of the brands is the customer wants and going past that want they are in need for. Due to the groups passion for the BBC the team decided to go forward and show us some secrets and the hints behind the concepts of the logo.

They have urged the BBC continuously to brand everything they make with a stamp of the iconic logo. LittleHawk explained to us the importance of a good brand and how in the long run can make you more money. A tip that they use and suggested we do to in the future is to teach the client what they need to know. An example of this would be the concept that the customer wants and needs to see consistency of a brand so that they can become loyal and return to that specific part or branch out into a companies other products. LittleHawk explained that the BBC was losing a fair bit of money as viewers just didn’t know a few clips/ series/ films were made by the BBC.

When discussing the Doctor Who re-branding I learnt that a brand should be timeless and not just a one use/ one series thing. The Doctor Who’s brand has changed each time a new doctor has come into play. This means some confusion for viewers in other countries as they can become unaware of the change and lose interest. So a good continuous brand is key.

On a different note a tip the creative directors gave was to make connections, meet people and be happy to work with them as I will have to start some where. Once in the business I might be lost and unsure where to go so they suggested from experience that I reconnect. This coming together of two or more brains has to make me comfortable to be creative and add passion to the work I will create.

Changing faces – Article Analysis

Week of 11th February – Brief + Deconstruction of Articles

This topic’s brief is to be an editorial design, creating a 3 double page spread. I will have an article written that I will need to research into along side understanding the core message, theme and tone of the article.

With a choice of 10 article I read the titles and picked 4 of the most interesting to me, then skim read each one. I quickly realised I was intrigued by “In A Perpetual Present.” This was due to the uniqueness of the woman they wrote about, as she remembers almost nothing from her past yet she is living a fulfilling life. 

Through printing out, highlighting and writing all over the article I began to understand the life that this woman has lead, including how she has managed to find a small number of people who also have this strange case.

received_565204087294070In the group with people doing the same article we came up with some simple ideas and possible meanings. One being its a story of a life that is a mystery and through this thoughts how can that be expressed. Whether that is through missing objects, blank and minimalist styles or a puzzle theme where the reader has to figure the story line out.

 

I decided to create my own mind map and use the creative techniques. This helped me remove the very basic and uncreative ideas to go forward with better concepts. I like the idea of having a memory fading and distorted. A concept I tried to remove was the photography as the main woman felt the photos are not of her and she has had to force her self to remember her wedding through the photos.

Going forward I will draw out certain elements and concepts. One that our group spoke about is the strong typographics and no photography.

Changing Faces – Day One

Monday 11th February – Project launch + workshop

The launch day started with a recap of all the grid system, paragraphing and lettering styles. This lecture was more in depth, going into specifics about the layouts and minor details within one design. As a graphic designer I will have to look for the details that normal people don’t see to fine tune them. These will include;

  • the rag/ kerning – overall paragraph style for visuals
  • level of hierarchy – lead the eye they way you want
  • scaling of the image – cut offs elements to use the viewers imagination/ shows the whole picture to be factual
  • dropping/ cutting off some letters – the viewer has to think about a whole word not just read it
  • layering/ mixing  illustrations with contemporary typography –
  • type detailing – en/ em dash – the used of the correct length
  • indentation/ hanging indention – paragraph styles to separate new lines – used to fit with the chosen time period
  • Ligature – 2/3 letters placed together for ease of letterpress/ block printing – old fashioned/ can fit in with a specific target audience

 

To prepare us for the official brief we had a small workshop to create 4 double
page spreads between 4 of us. This simplified brief included black and white only, A5 pages and it needed to be cohesive with a clear pace. Each group had a simple title/ topic and mine was “To drone or not to drone.”

To begin with we looked into articles and quickly chose one that fitted the topic well. Then when reading we decided to utilise photos within the articles as well as use photos from individual research.

http://www.ashireporter.org/HomeInspection/Articles/To-Drone-or-Not-to-Drone/15188

https://www.trustedreviews.com/news/uk-drone-laws-2019-3146402

I took the lead with creating a mock up of a grid system, ready to send across to the rest of my group. Before I sent the attachment we all decided on two font styles; one for the title (Oswald Bold) and the another for the body text.

I knew I wanted a whole image taken up across one page and almost intruding another. Then with the white text placed in the image it would have a more aesthetic balance.

Capture

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Overall I am happy with my outcome as it has a strong  hierarchy with a good balance of type to image. Looking back I think that over all the designs have a different style with the layouts, due to one not having a full photo page and another having a cut out image. On top of this we should had printed a tester font size as the body text is a little too small to be fully legible across a wide range of people.

When we were in the group the tutor mentioned the fact that of the paragraph styling were different throughout the 4 double page spreads. Some had indention and other had a wider leading where a new paragraph started.

In general I feel this helped in the fact that I now know what details to look at and how to create a visually stimulating design across several number of pages.

End of Field 4 Evaluation

Overall I believe that many things went well during the collaboration project both of my groups had a good work ethic. However, I feel that the second collaboration worked better, due to greater communication. This included meetings and the constant group chat messages of updates on the work. The second group had a greater sense of joining together and creating one aesthetic.

I am also pleased about the final outcomes because they all read really easily due to them being clear and to the point as well as being legible. The fonts work in unison as we all adjusted the leading and kerning, finding the right balance.

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We were unsure about the audience because the group and I wanted to keep our work more general. Although after some consideration I decided that I should be aimed towards people that are currently effected by education. This is still broad because it includes children and teens, parents and teachers on top on the government and their politics. The decision did not change our outcomes massively due to such a wide range of audience.

One main aspect I learnt is that good communication is key for success. We each had different opinions on each individual style and whether we went with the look or not. In the second group we did have a small conflict of what style and background choice we wanted. However, was quickly resolved through good level of communication. I soon realised that this should never of happened if we all communicated better from the beginning.

I have also developed my writing skills in a way that I have become more reflective. This has helped in my day to day lectures because I will think back to them and pick out key principles from with in that lesson to use with in my practice.

An area that didn’t go as expected was the initial ideas. I believe this is due to the fact of us not knowing each others style of work. We were and still are so different within our own style which meant that some of us had to compromise or try a brand new aesthetic that we prefer to avoid in the past. However, when it came to finalising in the last 3 or 4 days my group managed to collaborate to design great cohesive placards.

I think that next time I will continue to send more updates of my work and make sure all the group does the same so that we are on the right track together. I would also have more meetings in person at the beginning instead of just using social media just to make sure that we were all on the same page. This is one of the reasons why I believe my second group did slightly better towards the end at collaborating.

I believe that I took more control over the work ethic of the second group and when I created the Power Points make sure everyone’s work was included. My group used each others work as inspiration and we each had great concepts which all contributed to the final outcomes.

This has been the first time that I have work with other students doing my own practise as well as an other at this level. So I feel that I have thrown myself in and tried to engage with each group giving my opinions and ideas freely. Throughout this process I have been developing more of a sense of what graphic design is within the real world in comparison to illustration and other art forms.

Placard

Monday 28th January – Placard

The new placard brief was simple and to the point so my group and I wanted to keep the designs simple.

Looking back over this project we decided that we hadn’t kept to one specific style. With this new week we wanted all the work to be in the same aesthetic. This meant picking colour scheme, typefaces and style. To begin with I created a mini collection of the style of work so far. Due to the random style of our work we made the decision to add on the graphic type and contemporary work that one member work with.

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We each brainstormed began to list creative slogans and phrases that we thought of – picking the best and removing the worst.

As we progressed I looked into Stanley Green’s placards and their style. The elements that I liked are the one word per line and the level of readability. In response to this the illustrators felt that this would suit their style and created placards with paint and through screen printing. 2https://workplaceinsight.net/stanley-green-protein-wisdom-perils-sitting/

Through using the illustrators work as inspiration us graphic designers quickly decided on the colour scheme but were very unsure about the type faces to use. Going separately and then coming together, someone suggested Oswald Bold and Titling Gothic FB. We went with these because they fit the contemporary design and many great artists are using them currently.

My designs are the 3 on the right. One idea I had was the idea that everyone is individual but we all are forced to live very similar childhood, especially when it comes to the schooling system. We are placed within a bubble that we are students so we must act in this way and must have a goal of such a thing. Another concept I had was the graduation cap and how that is made individual with each student designing and hand crafting the top with a design but overall the shape and meaning is the same.

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The overall look of these posters looks unfinished and we all thought they needed an extra element to push them even further. Also I thought that this was an almost harsh graphic based design so almost wanted to personalise it and bring to life with a subtle and unique illustration or pattern.

When printing these out for the Monday presentation I realised that the graduation cap didn’t show up as much as I wanted it to. To rectify this I reprinted the designs with a less opacity placed upon the elements.