Through looking at my research I was able to draw up some very basic quick layouts. With the mood board I originally thought I should create the designs portrait to be more unique; however, a lot of my work is landscape so might leave too much space around the work.
I liked the idea of having the paragraphs almost look as if there are being pulled across which is making a bold statement and should draw the eye to the work. I am also preferring one paragraph per page, allowing more more work to be seen.
I knew the ruff idea and concepts I wanted to create; first being a very basic box style similar to my app but more neutral, pastel tones that gives off more feminine vibes. And the other being more free flowing with script fonts and decorative touches with curved lines and hints of henna styling.
Moving forward I created a mood board that shows my thoughts with the colour, typefaces and spacial placements. I aim to take the idea of border effects of the images, most likely being a lighter colour. I also like the style with the type overlapping the work maybe with a more simple typeface.
To begin I looked at existing portfolios of designers – with 3D, web, multimedia and illustrative styles of graphics. Through looking at these I’ve noticed a theme being very minimal, which lets the work speak for its self. These web based portfolios go straight to the point, all using sans serif fonts, mainly in a very basic grid system.
From these I have learnt that I need to find my own personal brand that links back to my work so far.
However these are digital, interactive portfolios which is not similar to mine being printed and placed on boards. So for my work going forward I would like to keep it simple only 3 or 4 colours, not taking away from my own previous work. I am also not a fan of the grid system for just one long page. I would rather it be split up with a better pace, which my boards can cater for.
For this project I have to gather all my work so far this year within a portfolio spread, on Adobe InDesign.
At first I’ve tried to gather and look at all my work I’ve produced. This has aloud me to see how far I have come and see each technique I have learnt. However, looking at my work it almost seems like the designs have been created by different people from the sheer range of styles used. To over come this I will have to make sure it is cohesive with the colour, themes and layouts.
Week of 13th May – Changing faces editorial feedback + improvements
The feedback received was overall very positive as I feel I feel that I had a connection with the work and I took my time thinking about the spacing and finer details.
To improve a major part was the widows, for which I had to learn the term that is at the last line of a paragraph there is only one or two words that makes the design look off/ alone. To fix this I adjusted the sizes of the boxes ever so slightly and placed a few extra spaces to allow other words to drop down or up.
It was suggested that I look into the ligatures, which is where some letters link. I feel this should only be seen on the main quotes and from this only the last page has applicable letters, “fu.” For this I simply pulled the letters closer and minimised the tracking, which made this easier to spot yet still fitted in with the aesthetics.
One part that I was unsure about with the feedback was the folios. When talking to the tutor he explained that I add to add in magazine features that could link to the rest of the hypothetical articles. I knew that I had to add in page numbers but didn’t want to add in anything else that can retract from the design. I started by looking at the 3 spreads looking in the corners for empty space and luckily all the designs had no major elements in the bottom out corners, hence the placement. I simply added numbers as this was minimal and non intrusive of the piece as a whole; however, just having numbers didn’t make sense so I added the word page. I feel this gives a more professional quality as I can now see this in the industry.
For industry standards I forgot to add the bleed marks for the PDF when packaging so that was an easy fix.
A final element in the feedback about was the pace of the 3 spreads. They all have the same font, colour scheme and over all they look the same to be cohesive. I am least happy with the final spread as it hasn’t got that final power moment. To over come this it was highly suggested that I take away power from the first and second to trick the mind into thinking the final one has a bigger impact. The first spread I only lowered the opacity of the circles and made the odd one smaller. The second spread I kept fairly similar only changing a few circles opacities instead of them all.
Next was the biggest change of all. I wanted all the words to be legible but distorted through the lens of the women in the article. To create a better version I pulled the white circles forward as if to say more is missing than just the words the circles/ bubbles of memories are/ have disappeared. I added more to show progress from the previous spread.
Also the tutor and a few peers were saying that the large red bubble needs to be more pronounced and not cowering away, which I realised is similar to the article which shows how strong the lady is and still able to live her life.
Overall I feel that this piece is better and more of a visual representation of the article. I now has refined details up to industry standard and over all better flow.
Wednesday 14th May – Photographing Practice Workshop
This work shop was very simple showing us how to take the best photo of our own work. This will prepare us for the future for when we have to photograph our editorial in a few weeks as well as for further projects that are in need of placing in context within the real world/ market place.
The tutor spoke about the way the lights have to be positioned, the different elements within the lights, such as the brightness and the colour. This means that the image can have whiter whites and blacker blacks, instead of the grey glaze that normally happens. Also the lights are soft to remove any harsh shadows.
For our work we needed to place the camera on what seems like a hoist angled to a flat board which holds the 2D work. However, I became curious about other screen. This was the place for all the 3D objects. The area is fitted with an infinity screen in the back and a main light that made it look like day light.
The feedback was very positive with only a few tweaks that I had to make. The main issue being the logo. I struggled to improve this and was really unsure on what way I wanted to go down. This included looking back at my very first sketches, which are very basic but they gave me incentive to stick with the idea that I had with using the body but refining it.
To do this I started with the logo of just the body and added a few layers that softened the design but this was still not right. I added background colours and still the image was not quite right.
Overcoming this I got the original person in colour and played around with backgrounds. I feel this last design although simple showcases the traits of the app precisely. This is because the lines are crisp and detailed. along with the back ground not fully taking hold of the space, meaning it is different from the mainstream.