Changes Faces – Research

Bibliography

https://abduzeedo.com/elegant-editorial-design-project-cities-and-names

I like this style with the bold cut off type and the element of chopping up a word to lead the eye across the page. The simplistic colour scheme allows the type to stand for its self.

https://mattwilley.co.uk/AP34-Book

https://mattwilley.co.uk/NYT-COVERS

This is one of my favourite pieces of work as it utilises both messy hand draw script and very contemporary sans serif fonts. The off white image give the art a historic edge yet we know its from a modern time period. The circle makes me think of a camera in the direct sunlight with the lens flare style. Going forward I am inspired to use my own hand writing in use with strong digital type.

https://www.typocircle.com/portfolio/matt-willey/

http://indexgrafik.fr/wolfgang-weingart/

https://www.google.com/search?rlz=1C1CHBD_en-GBGB710GB710&biw=1280&bih=610&tbm=isch&sa=1&ei=-qVkXLfEFo6P1fAPyqmv4Ac&q=wolfgang+weingart+typography&oq=wolfgang+weingart+ty&gs_l=img.3.0.0j0i30j0i24.30426.33419..34965…0.0..0.57.160.3……1….1..gws-wiz-img…….35i39j0i67.fYd4cTi6agc#imgrc=_

http://www.chinablueart.com/paintings/memory-networks/

I really like the elements of free flowing almost like a brain is flowing with ideas/ memories.

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Changing Faces – Group Tutorials

Monday 25th February – Group Tutorials 

The article I chose is popular so I listened to the feedback others received and I learnt that we all needed to have more of a clear idea on what our message will be. This can include a subtle version our own bias ideas or a clear tune of the message instead of just being informative. Knowing this now I will choose specific quotes to pull out to illustrate that this woman does have virtually no memories but is still very happy with her life and the lives of her husband and friends.

I explained each idea, the first being the heavily serif typographical and different angles the headings can go. The next idea is to add layers to a basic sans serif font through circles that will be a metaphor the the missing memories. And finally the last idea is to cut the type out with the clouds due to the main woman not fully remembering or attaching herself to the little memory she has.

Through talking to the tutor he mentioned the concept of marginalia. This was new to me so I researched into the styles and history of the topic. The style started as soon as books began. This was increased when printed books came into fashion because the book makers wanted to leave their own personal stamp. This lead to the different types of marginalia – such as; Identification, Personal notes, Student notes, Professional notes, Multiple users, and the classic Autograph.

https://criticalmargins.com/why-marginalia-850a95cefdba

https://nicholasboothman.com/3-reasons-shouldnt-read-book-kindle/scribbled-book/

https://www.newyorker.com/books/page-turner/the-marginal-obsession-with-marginalia

https://eduscapes.com/bookhistory/reader/5.htm

Another suggestion the tutor said was to mess up the word even more. For example “Perpetual” can be altered to “Pturepeal” as long as the first and last letter is kept the same the word can be read due to the brain automatically changing it to be legible. On top of this we discussed pulling apart each word even more. Although this would be a literal meaning of the woman’s memory being split and she has to work out the gaps, using the spread out words this will make the viewer search and work to figure out the title. 

To develop this I will create digital styles of this ideas and add more hand written elements. I will also do some more research into the typeface that I would want to use.

Changing Faces – Initial Concepts

The week leading up to the 25th February – Independent Study

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Through looking at my initial thoughts I experimented with different concepts to visualise and take forward the best styles.

The first very basic idea I had was to cut out a very clear sans serif type with cloud like shapes. The idea would have some letters cut in half and off the page, which will represent the thoughts and memories cut open and lost. The second idea has the words split open to imply that a memory is split ready to be taken away.

814d0362477461.5a91cc4cd1ae8The next idea was inspired by a Russian designer called Anastasia Genkina. https://www.behance.net/gallery/62477461/Cities-and-Names I like the way she uses feminine typeface but makes it bold and masculine through the size and placements.

I wanted to use those elements of a feminine typeface mixed with the digital sans serif fonts of the body text. I began to play around with scale of the paper as well as the type within.

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When creating the ideas, through using different pens across the days, I smudged a section of the work. I like this because it gives the design a human touch, instead of the very digital type as the can give off some aggressive and masculine traits, that the target audience would not like.

The final concept I had was to have a very simple and structured typographics to represent the overall life the main woman has lived. Then on top of that an extremely free flowing dots, which represent the freedom caused by the memory loss. These circles cane be opaque and distort the view to underneath. I’m currently not sure whether the circles should touch as her memories don’t line up but she does try to make the links. I might adjust the scale of each one as the memory size changes throughout her life.

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Moving forward I would like to use the sketchy elements that can contrast and balance out the digital contemporary type.

InDesign Workshop

Friday 22nd February – Sign up InDesign Workshop

I struggle with InDesign because although it is very similar to things such as Illustrator I feel that you have to be more precise with everything you do as it is usually the final stage in the industry.

One element I could never seem to hack is all short cuts and simple ways to do things. A new random technique I learnt and am currently loving is the two finger scroll although this is used across hundreds of different softwares it has just been so helpful with designing and researching my project. Some other random tips I learnt are;

  • for a quality image you need at least 300 pixels for every 1 inch square
  • you can use photoshop to convert between CMYK and the other colour combinations depending where the final product will be (digital/printed)
  • make sure the InDesign work is all in one folder so that it doesn’t lose the inserted design
  • for printing standards leave a 3mm bleed and if you want to send a message to the printer do it outside of this
  • if you have too much text with in a box a red cross will appear and you can drag it to create another box. These will become linked.

Another thing that I learnt, which was very new to me, was when the type tool is selected there is two different sections that can be altered. Knowing this has come to be a great help as I can now set my own paragraph style which means that I can now keep my styling consistent throughout my project.

 

London Trip

Monday 18th – 4 Designers

To start off the host launched the day’s plans and graciously introduced the first speaker.

This was Jack Renwick. Originally from Scotland she had an interesting start on the world of graphics as she began in metal work and 3D elements such as making plaques for an office desk. Starting in such a place meant that she has a great view on the clients and designers. She learnt over several tries and failures that the customer can just be wrong and not for you and your style of work.

 

In the speech she said a list of things that included;

  • keep it simple – whats it trying to simply say
  • get under the skin – research!
  • make a difference – feel the passion
  • see an opportunity in everything – go for everything and always say no after
  • Don’t lie, give a shit, be brave, love clients
  • work your arse off
  • Never give up

Renwick left us with some books that we all could read to become more aware and more knowledgeable of design and how to get there. Oh shit now what, A smile in the mind, International Graphics.

 

Next up we had Alasdair Scott. He was less of a graphic designer of what we might assume one to be but more of a behind the scene type of guy. He has many connections in the world of art as well as design, which means he can get work when ever he wants. One thing he strongly suggests is start building relationships with people of an art background and already in the industry or going to be soon. This means that you/I can go into the world easier and have the back up of people you trust.

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Scott has a strong belief that you should ask as many questions as possible even if they are ludicrous. On top of that he says very bluntly that you need to find something your good at and find your money in that. Even if that’s not a job, make it a job. Another random tip he gave was always licence never buy out.

Over all I learnt from them both that if there is a smarter/ easier/ cheaper/ more ethical way to do a thing then go for it. Within the Q and A section they suggested how to layout  a portfolio with a story style. This means that you should show the brief/ problem then progress into the solution with your work.

 

After a nice classy meal in an overcrowded McDonald’s the next to be introduced was Harry Pearce. His work was my favourite due to his style and use of mixed media with photography and typography. He showed a lot of his work and spoke with confidence which made me feel proud to be there and that I’ve made the right decision to become a graphic designer.

Pearce made a suggestion that you should “hustle” into the place you want to be and work hard for it. He inspired me to find inspiration from everything; this includes dreams, a pile of rubbish, the way people express themselves and even negative space around an object.

The last speaker was Laura Jordan-Bambach. She is fine art, photography and digitally trained so has lots of experience. She has found the power of connection very helpful with being creative and having the clarification from someone your working with. When working with people she has found that she can be experimental on a project but will have to find the right people to work with/ for.

She helps run a company called Mr. President, which creates and changes the brands of today’s world. I learnt that a good brand needs to show emotion, shows joy, empathy. Also a well established brand needs to have purpose, intent and impact or there will be no point in gaining a brand image. Jordan-Bambach continues to talk about the uniqueness of a brand, I realised this was from finding the history of the company. Then create a bespoke idea from the heritage through research and understanding.

 

Overall I learnt that it is good to have a weird creative mind and express it in anyway possible. I will need to create bonds between people I am comfortable and able to work well with. When doing all of this ask as many questions as possible and talk about creative experiences. Through doing all of this I will become a better designer and have a more creative mind ready for the industry.

London Trip

Sunday 17th February through to Tuesday 19th February – Free Time

20190215_140345I was a mixture of emotions but overall excited to see/ meet graphic designers within their own fields. After a nervous journey on the train and London underground, I met everyone in London and timed it perfectly meeting everyone as they walked into the hostel.

Once all of us in my room were settled in we decided to take a trip and walk around to see the local sights. One area the was a short underground trip away was china town. This was full of different sights and had a mass collection of different smells. When wondering through we realised it was very close to a Harry Potter exhibition. This was full of creative ideas and fun little designs. A part that I found fascinating was the way that the letters were placed all around the house. They were printed on the floor, on the walls and ceiling as well as the well known scene of the letters forcing their way out of the fire place.

After a generous helping at Nandos we walked back. As I lead the way I wanted to go through as many as the parks as possible to see the contrast of the urban city verses the free flowing style of nature. The inspiring part was with the bright city lights shining on the bark of a old trees as this seems unnatural yet works so cohesively and calmly. 20190219_145626

On the Tuesday we had more free time so felt it was a good time to go to some museums. The main one that everyone wanted to go to was the Tate Modern. This included a wide variety of art, such as; oil painting, wax works, carpentry, masonry, fabric styles, print, animations and short films. This made me think of the ways that I can present and use texture within my work.

When looking around the gift shop I noticed a section of graphic design books. This included font styles, layout and art work by graphic designers. One book that caught my eye was one with layouts and styles with grid systems as that is what a lot of the current work is on.

London Trip

Tuesday 19th – Studio Visit 

I was most excited about this as it was a trip to a real life company that did real life work within the great wide world.

The company I went to was called LittleHawk. They are a small creative branding company that works with huge band names. Some clients include ITV and the re-branding/ creation of ITV Be. They work with Lego, Heyu, Go Ape and my most favourite the BBC and most importantly Doctor Who.

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One element that they managed to keep throughout each of the brands is the customer wants and going past that want they are in need for. Due to the groups passion for the BBC the team decided to go forward and show us some secrets and the hints behind the concepts of the logo.

They have urged the BBC continuously to brand everything they make with a stamp of the iconic logo. LittleHawk explained to us the importance of a good brand and how in the long run can make you more money. A tip that they use and suggested we do to in the future is to teach the client what they need to know. An example of this would be the concept that the customer wants and needs to see consistency of a brand so that they can become loyal and return to that specific part or branch out into a companies other products. LittleHawk explained that the BBC was losing a fair bit of money as viewers just didn’t know a few clips/ series/ films were made by the BBC.

When discussing the Doctor Who re-branding I learnt that a brand should be timeless and not just a one use/ one series thing. The Doctor Who’s brand has changed each time a new doctor has come into play. This means some confusion for viewers in other countries as they can become unaware of the change and lose interest. So a good continuous brand is key.

On a different note a tip the creative directors gave was to make connections, meet people and be happy to work with them as I will have to start some where. Once in the business I might be lost and unsure where to go so they suggested from experience that I reconnect. This coming together of two or more brains has to make me comfortable to be creative and add passion to the work I will create.