Collaborate

Morning of 3rd December – First Things First Manifesto

After a short lecture on the expectations for this new project we were given a small 3 hour project on ethical graphics. This is small project included the ideas and development of these concepts. We assigned our own groups and our task was to “develop an idea that promotes and provokes the design community to take responsibility for the work that they put out into the world.” – tutor presentation.

At first we talked about the rejection of commercial work; through removing this style of graphics we can engage the public to embrace empathy, consideration or our position in the world. We continued to discuss elements such as the ideal of good vs evil/ yin and yang/ devil against the angel. This could be represented by having only just positive and negative space, then finding the grey area within a mini animation/ gif.

When looking into research we all came across all the pop up adds, which we all found generally irritating. At that point I came up with the concept that the graphic designers could take control to stop all the pop up adds. For this to work we would have to also target the major companies that use the pop up adds but then take small digs at the designers.

We began to look into how we could create this concept through a movement piece. Our group drew up some initial sketches and came together  picking ideas from each designer. We wanted to use visual metaphors so began to draw a backdrop which is a shopping centre style. I suggested that we have the perspective of the viewer which represents the view of the screen while online shopping.

Going along the animation we have the viewer walk out of a shop and onto the high-street, which would be the same as closing your current tab and opening a new one. while the character is walking he encounters some pop ups in the distance then these popups become louder and closer. We all wanted these adds to be animated and human-like so we drew on arms and legs in an aggressive style.

Through having a simple frame style story board we were able to showcase our ideas methodically and the viewers understood our message. When presenting one comment was that there was no conclusion to the idea. We had created a story that finished half way through so to improve the concept we would have had to have a few extra clips that shows the user being overwhelmed and then cuts to a conclusion that the graphic designers or general public can do.

Overall I learnt that I work well in a team and I am able to take the lead in decision making. I can use other peoples work and ideas to create a mashup concept that can become very good with further development.

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