The main feedback comments are that my designs shows my strong belief in the need for change and that I have a nice core idea which is strong and fresh. My design document received compliments for the layout and styling but I need to check spelling as well as depersonalise the wording to keep it professional.
They were also concerned that the hens eggs were taking over and my menopause theme needed to come through more. I need to remember I’m not selling eggs, I’m de-stigmatising menopause.
To begin reinventing my idea, I needed to get the message clear and as feedback said forget about normal eggs and disrupt the traditional packaging. I should be pressured into what is happening now, I can use the word menopause and use it boldly. The main title is contextualised by using the word menopause. It is inviting public into the female world.
The feedback also mentioned that there was no connection to the real world with my designs. Yes, there is social media but for the egg box to shine it needs to go the extra mile.
I wanted it to be only because the conversation is online; Refinery29 is online. Also in the current situation going to the shops isn’t an option for everyone. However, I was reminded that going to the shops is seen as everyones weekly outing so they are more likely to go to the shops for a conversation.
All the feedback I received praised the booklet idea of replacing an egg however felt the idea wasn’t translating well enough as some didn’t understand whether it was replacing an egg or just within the box. To over come this I spent some time on my video. This must have been the 50th attempt to get it right and for everyone to see the idea and understand it after watching this short video.
Once I explained the egg box and booklet I needed to lead the excitement to the conversation and keep their engagement. This will be through the social media especially on instagram as the audience are going towards this media and then can be shared across Facebook and Twitter for more conversations to happen.
In one to ones, the tutor felt the social media needed the most readjusting. It was a little clumpy and needed cleaning up.
I wanted to emphasise the communication power that instagram has. I wanted to show the Q & A element of the story posts. Having my video show the potential answers can tell the viewer it can be possible for people to see answers and normalise the all symptoms and side effects of menopause.
None of my feedback spoke about the articles so I questioned whether I explained the issue enough. So taking this further I drew attention to the fact there are only 7 articles about menopause in contrast to the hundreds of period stories.
Fiona Fraser's Graphics 