Manifesto Designs

When working the group decided to split up so that we could brain storm and come back together after to fine tune the work.

The first image is the illustrations. I sat with one of them and talked through concepts that could be progressed along side my graphics.

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I took some of the illustrations, scanned them in created a line image. Proceeding to lay them out and add text. When talking to the group we decided to remove the faces and use more metaphorical because this meant that the viewers could think more deeply about the meaning.

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Manifesto

Week of the 14th January – Manifesto

Perception of intelligence. This is the general public’s opinion of the way of how they look at and rate their own and others level of cleverness. The idea is to change the way of thinking about how they test the intellect. We came to this concept easily as our group communicates well together.

I researched into some examples within education, most of these were basic illustrations or an over bearing information page. The ones in the PowerPoint are simple, thus you understand what they mean. This is what we aim to achieve in our outcomes.

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When talking to an illustrations tutor she mentioned a ted talk that looked into the issues with the schooling system that complied with our manifesto. He had some great points and really went in depth and felt passionate about this topic.

One point he opened up about is the idea that creativity is just as important as literacy. Also schools “stigmatise mistakes” which is where children are more likely to look into the areas that they are bad at and pick up that we are incapable of doing those areas. In reflection to this I thought about how adults look at their past and see their mistakes and are more likely to remember their regrets over their successes.

Continuing to watch some of Robinson’s other talks I thought about his points and began to realise that if you are curious about a subject then your more likely to teach and apply yourself to that area. Overall he points out that we need to rethink our schooling system to cultivate creativity and curiosity through acknowledging the different types of intelligence.2

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At one of your group meetings we discussed how we can progress to create a poster for the brief. 4

Collaboration with Illustration

Tuesday 15th January  – Launch + Workshop – Manifesto

To begin with I had a lecture on what illustration was in comparison to Graphics. I learnt that illustration is from the word illuminate, where the piece of work illuminates the viewer. An illustrator will use visual representations of a piece of text and then usually given to a publisher to take forward. The art is different as Graphics is more based on projecting experiences and ideas in a contextual and visual way. I then realised that is why communication is more key in graphics as I (a graphic designer) am demanding attention instead of offering the representation like an illustrator.

Later we were placed into our groups along side the illustrators, where we did a simple team building exercise. After that we showed some of our best work to our smaller team of 5 but only 4 of us were present. Through showcasing each of our works I learnt that the illustrators preferred the hands on approach where they had the physical objects; whereas us graphic communicators preferred the digital aesthetics.

We were given the brief, where we have to protest against something we believe in. After a long thinking process the idea of how the education is out of date. This is a broad spectrum so did some quick research on our phones into what topics this could be. The exams are a good concept to go with as they have any disadvantages. Some examples are being if you have an off day that is your future messed over, another it is just a memory test so if you cant remember the topic then you are not likely to pass, on top of that the actual courses that the students take are very outdated.

To go forward we have to create a few posters of our manifesto so to begin with I have created a mood board of the better graphics out there that I can use as inspiration.

mood board

Presentations

Monday 14th January – Formative Critique

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Over all I am happy with my out come as it fits well with the theme of how people’s looks can affect assumptions before anyone gets to know you.

However, I now realise that I did not share enough of my work with the team. I could have sent a few more of my initial ideas and poster styles to our group chat.

To improve further I should have thought about what sizing is needed. Such as a square for Instagram or something that would fit on to a social media page.

Development

Christmas Holidays – Independent Study 

Having taken and already messed around with the images, I needed to create a layout for them. Looking back at my research and sketches I started to use a simple three column grid system, that is used in some of the previous artists designs.

The font used is the same as the two we previously discussed as a group as well as the black and white themes. However to begin with I did start with the coloured design and then realised the group wanted to fully remain black and white, which I agree is a good decision, due to the attention not being taken away from the images.

Initial designs

Week of the 10th – Independent Study

I began to sketch ideas down, visualising the style of photos that I wanted to take. My concept with the female character is that she is wearing different items and is perceived differently throughout, even though its the same person in the same scenario. The other main thought I had was that the male character just had disadvantages due to the scruffy nature and people judging him before they meet him.

With the male I learned that if you cut out parts and exaggerate areas you can create an over the top style. I tried to scale up the hair to exaggerate the scruffy style.

With the female model I wanted to create an overemphasised illusion for each persona. I am not very confidant with Photoshop but I cut out the model and adjusted each image so that they looked the best. Then I proceeded to place her on a background free from the internet – https://www.pexels.com/photo/closeup-photo-of-brown-brick-wall-1227511/   After some consideration I realised that just placing the images on top of one another did not sit right so I burned areas in the background so that is looked like shadows. This makes the image look more realistic.

 

Initial Plans

Wednesday 5th to Friday 7th December – Independent study 

logo ideas

These are the logo designed by all the group including me (bottom left four). We decided on the top left styles, which gives a temporary and sleek look.

When looking into designs similar to the style I can across a book cover that includes the slave trade within the garment and overall fashion industry. I like the simplicity of the layout through using a symmetrical layout with a small component of asymmetry. The creator uses black and white photos with one simple pop of colour, which can be more emotive as you are not drawn away from the message portrayed. http://www.safia-minney.com/slave-to-fashion.html

The other images are from an Instagram page by Lucas Grassmay, shown to me by my group. All his work is very up to date, with a clear grid system throughout. He breaks up images to create depth and frames them with the text creating a pleasing visual. https://www.instagram.com/lucas.grassmay/

stimuli

When looking into more research and talking to the team we decided to use photography and type based graphics.

The outcomes we plan to have are posters, gifs, video/clip and a social media page or banner. When creating these we will each have one aspect to take forward.

One worry we each have is how coherent the designs will become and how well all the aspects will come together for one brand. To try to overcome this we quickly chose black and white colour scheme but debated over the fonts. So made a short list of the fonts we each liked and highlighted the differences.

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As a group we decided on the bottom two font styles. One for headings and the other for body text.

 

Other resources I looked into for quotes and visual inspiration;

https://www.behance.net/gallery/4836967/BESPOKE-E-Newsletter-Issue-1-3?fbclid=IwAR12Akacypgsdf2mTSVaRw1th-dezMFF_2xQ9RL_AY7nEAuoMtfbNWdVd98

https://www.canva.com/learn/best-email-designs/?fbclid=IwAR3Bze1HlP_F5VdajkR5_2PyBhH-yN58y_vVXfFfMAqDXWag-GMBmhYPj9g

http://marketinghire.com/archives/employers-rate-importance-of-physical-appearance.html

http://www.pretty52.com/topical/real-life-does-your-appearance-have-an-impact-on-getting-a-job-20170219