Development

Christmas Holidays – Independent Study 

Having taken and already messed around with the images, I needed to create a layout for them. Looking back at my research and sketches I started to use a simple three column grid system, that is used in some of the previous artists designs.

The font used is the same as the two we previously discussed as a group as well as the black and white themes. However to begin with I did start with the coloured design and then realised the group wanted to fully remain black and white, which I agree is a good decision, due to the attention not being taken away from the images.

Initial designs

Week of the 10th – Independent Study

I began to sketch ideas down, visualising the style of photos that I wanted to take. My concept with the female character is that she is wearing different items and is perceived differently throughout, even though its the same person in the same scenario. The other main thought I had was that the male character just had disadvantages due to the scruffy nature and people judging him before they meet him.

With the male I learned that if you cut out parts and exaggerate areas you can create an over the top style. I tried to scale up the hair to exaggerate the scruffy style.

With the female model I wanted to create an overemphasised illusion for each persona. I am not very confidant with Photoshop but I cut out the model and adjusted each image so that they looked the best. Then I proceeded to place her on a background free from the internet – https://www.pexels.com/photo/closeup-photo-of-brown-brick-wall-1227511/   After some consideration I realised that just placing the images on top of one another did not sit right so I burned areas in the background so that is looked like shadows. This makes the image look more realistic.

 

Initial Plans

Wednesday 5th to Friday 7th December – Independent study 

logo ideas

These are the logo designed by all the group including me (bottom left four). We decided on the top left styles, which gives a temporary and sleek look.

When looking into designs similar to the style I can across a book cover that includes the slave trade within the garment and overall fashion industry. I like the simplicity of the layout through using a symmetrical layout with a small component of asymmetry. The creator uses black and white photos with one simple pop of colour, which can be more emotive as you are not drawn away from the message portrayed. http://www.safia-minney.com/slave-to-fashion.html

The other images are from an Instagram page by Lucas Grassmay, shown to me by my group. All his work is very up to date, with a clear grid system throughout. He breaks up images to create depth and frames them with the text creating a pleasing visual. https://www.instagram.com/lucas.grassmay/

stimuli

When looking into more research and talking to the team we decided to use photography and type based graphics.

The outcomes we plan to have are posters, gifs, video/clip and a social media page or banner. When creating these we will each have one aspect to take forward.

One worry we each have is how coherent the designs will become and how well all the aspects will come together for one brand. To try to overcome this we quickly chose black and white colour scheme but debated over the fonts. So made a short list of the fonts we each liked and highlighted the differences.

fonts2

As a group we decided on the bottom two font styles. One for headings and the other for body text.

 

Other resources I looked into for quotes and visual inspiration;

https://www.behance.net/gallery/4836967/BESPOKE-E-Newsletter-Issue-1-3?fbclid=IwAR12Akacypgsdf2mTSVaRw1th-dezMFF_2xQ9RL_AY7nEAuoMtfbNWdVd98

https://www.canva.com/learn/best-email-designs/?fbclid=IwAR3Bze1HlP_F5VdajkR5_2PyBhH-yN58y_vVXfFfMAqDXWag-GMBmhYPj9g

http://marketinghire.com/archives/employers-rate-importance-of-physical-appearance.html

http://www.pretty52.com/topical/real-life-does-your-appearance-have-an-impact-on-getting-a-job-20170219

Design as Activism

Week of the 3rd – Design as Activism Brief

Our brief is to create a series that will explore the role that graphic designers can have in enlightening, persuading and provoking a viewer to engage them with a particular subject matter or moment in time. This 2 week project is going to help us figure out what roles we play within a group, how well we work with others and where graphic design sits within the world of art.

Our group of 5 immediately brain stormed ideas and random concepts that effect us and the general public in today’s times. We looked at some main objectives of social, cultural, political and environmental issues. Some ideas we came up is the mistreatment of the NHS and other emergency services, government corruption and their budgets. Through a group conversations we all had leaned more towards the inequality concept.

To go further we needed research and a more in depth plan, so another member and I created a Lotus Blossom thinking technique so that we can start our creative flow and start to link ideas. Another created a mind map of different sub topics we could specialise into. While the other two members researched the overall topics that helped us to move forward. By doing this it allowed us to explore and be more creatively. This also made us think about what is already out there as we don’t want to repeat a very similar concept.

Creative thinking - Lotus Blossom

With a lot of our ideas laid out we can up with the concept of inequality based on physical features such as looks. To narrow this down we looked into the job and recruitment as well as educational implications a certain physical attribute has.

Going forward we found it had to find a name that would fit. Our idea is contemporary and hard hitting so we need the name to reflect that. At first we came up with Opportunity without inequalities or OWI for short. We were not sold on this idea so discussing with our tutors we all had time to reconsider and change the name. Through talking through as a group we decided upon Aesthetic Presumptions (AP).

 

 

Collaborate

Morning of 3rd December – First Things First Manifesto

After a short lecture on the expectations for this new project we were given a small 3 hour project on ethical graphics. This is small project included the ideas and development of these concepts. We assigned our own groups and our task was to “develop an idea that promotes and provokes the design community to take responsibility for the work that they put out into the world.” – tutor presentation.

At first we talked about the rejection of commercial work; through removing this style of graphics we can engage the public to embrace empathy, consideration or our position in the world. We continued to discuss elements such as the ideal of good vs evil/ yin and yang/ devil against the angel. This could be represented by having only just positive and negative space, then finding the grey area within a mini animation/ gif.

When looking into research we all came across all the pop up adds, which we all found generally irritating. At that point I came up with the concept that the graphic designers could take control to stop all the pop up adds. For this to work we would have to also target the major companies that use the pop up adds but then take small digs at the designers.

We began to look into how we could create this concept through a movement piece. Our group drew up some initial sketches and came together  picking ideas from each designer. We wanted to use visual metaphors so began to draw a backdrop which is a shopping centre style. I suggested that we have the perspective of the viewer which represents the view of the screen while online shopping.

Going along the animation we have the viewer walk out of a shop and onto the high-street, which would be the same as closing your current tab and opening a new one. while the character is walking he encounters some pop ups in the distance then these popups become louder and closer. We all wanted these adds to be animated and human-like so we drew on arms and legs in an aggressive style.

Through having a simple frame style story board we were able to showcase our ideas methodically and the viewers understood our message. When presenting one comment was that there was no conclusion to the idea. We had created a story that finished half way through so to improve the concept we would have had to have a few extra clips that shows the user being overwhelmed and then cuts to a conclusion that the graphic designers or general public can do.

Overall I learnt that I work well in a team and I am able to take the lead in decision making. I can use other peoples work and ideas to create a mashup concept that can become very good with further development.

Movement Reflection

Tuesday 27th November – Hand In Day

This project has challenged me in many different way – to use brand new software, to be creative and just to pull all the different aspects together.

I am really thankful about the creative thinking workshop as it turned up my imagination and I came up with some weird ideas. I really liked the concept of the 6 hats and the metaphorical thinking which all made me look at this project from a different perspective from the beginning. Through using this I was able to understand the brief a little bit more and draft my first story board.

My favourite part was designing the story board and making ruff, quick sketches of my ideas because I had creative freedom. With my final story board ready to be presented I was unsure how to go forward but with the help from my tutors I was able to improve my work. I made it more metaphorical and using the balloons as the people, ready to create the animation.

I have learnt a lot over the past month especially with the After Effects software. This was a new program to me and I had to quickly dive right into. I have learnt how to animate a simple image, how to blend background, how to add audio and many other simple tricks. I will continue to improve the more I use After Effects and will work on my knowledge about a wider variety of effects and presets.

Feedback and Improvement – Constructivism

Tuesday 23rd October- Formative Submission Type and Image

This was the day of my formative submission – it was great to learn about all the

1Capturedifferent topics that the class had been studying for the past month. I found the movements that were around the same time period as mine really interesting through seeing similarities and differences.

Constructivism is all about structured chaos and how that has meaning. I feel that my design conveys that message with all different elements going in to the main title, giving the illusion of a 1910/1920’s Russia.

Tuesday 20th November – Constructivism – Type & Image Formative Feedback

Overall I am pleased with my work and am happy with the outcome. I understand now what I need to do to improve and how I can take it further within the brief.

A conclusion that the tutor mentioned is that my work is too similar to the original style of that time period, whereas the brief is asking for it to be re-imagined. One way he suggested was to “Explore more contemporary graphic design research as well as more insight into posters of the time.” To achieve this I looked at my research already done then I looked at some very modern posters. These new posters are using geometric 2D lines and adding shading to create an illusion of 3D work in a minimalistic way. Within my own work I began to take away the heavy bold lines from the Constructivism style and adapt then into a more modern setting.

With these designs I thought about the negative space so that it can balance out the filled space. At first I wanted something simple and not overwhelming but after a conversation with a few tutors they pointed out that I should consider having different shades of the colour.

Another aspect was the text. It almost appears as the text was placed within the shape not the text holding their own power. I thought my alignment it would make them pop more but it wasn’t aesthetically pleasing. So I changed around each paragraph so that they all have their own status. I began by lining them up within a 6 line grid system but then the paragraphs didn’t sit right within the image. I decided to place each image in its own position without a grid so that it would flow better.

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I feel that my final piece has been simplified, yet still has the Constructivism feel.

Overall the feedback was really helpful as I can use this for my next project. This also gives me a chance to go back and reflect on what I have done, in both my work and learning journal.