APPlying APPtitude – Refining Ideas

Week of Monday 18th – Initial Ideation Tutorials 

In the Tuesday group tutorials it was clear that I liked 3 ideas – being locking apps/ messages, design app and 6 pack in 30 days. To really get one main idea I knew I had to think more thoroughly about the concept, ect.

The design app

To differ from what is out there I want to create something bad and that isn’t at all good. I can use comic sans, impact, curlz fonts. I can make spelling mistakes, the quality can be extremely bad. Then I looked into what sort of designed templates can be used. These can include posters, logos, business cards, flyers, invitations or even social media styles. All of this will have to be done correctly even if it is meant to be wrong, this will be extremely hard to find the balance of what is bad as everyone interprets design and art differently. Over all I feel some of the other ideas can be better suited to my style.

Locking app

This app would be to stop others from getting in/ out. The target market would either have to be parents to stop their child getting onto banking ect, or teens not wanting the parents or friends getting into their private messages, photos or social media. To create this I think I’ll have to do more on the promotion and marketing of this, due to the app being simple. Maybe come up with a few different scenarios that include both target audiences. However, looking back through the research and talking to the tutors this concept has already been created and I feel that I want to design something that is unique.

6 Pack in 30 Days

My first though is to create an app that has one touch a day and once you ‘do the workout’ or tap the screen once you can not use the app till the next day. The target audience would be simple as it would be fore young men between the ages of 16 to 29. Stereotypically they are showing off to their ‘lad’ friends and want to look their own best self to impress their potential partners. This app would feed on their need to impress and be the best and more attractive they can.

 

Overall, I feel that I’m most interested in the 6 pack app. This gives comedy in an almost ‘fuck society’ way, where the app itself is almost mocking the users for not going to the GYM or actually getting their own six pack. I feel that this simple idea can let me branch out into a variety of elements, like the way I can market this, the design elements, the personalisation of the app.

APPlying APPtitude – Launch

Monday 18th March – Brief Launch

To put brief in context we all initially watched the video which visualised how technology has developed and become more in tune with our lives. We then were given some more explanation about the different areas of this new area of technology.

Moving digital is both seen as a good thing as well as bad. When talking about the transition into the digital world it has been seen as mainly a beneficial as it is less likely to be lost, easier, quicker, easily shared – all which help the user. Although this means we can live a “better life” than before it can be switched as we are now being less social and less active. In the tutor’s presentation he showed many mind numbing apps that we as the general public love and will most likely continue to love.

This got me thinking about how most people are being exploited for their needs to be entertained constantly. This can also be seen through the back to nature workshops/ resorts that have little to no electricity. With the brief being create an app with my own ideas I am excited to see what ways the public (peers/ tutors) can react to my different concepts.

I am currently unsure on how I can find a good market or challenge myself and find an untapped niche market. Also I am a little apprehensive to use the new software – Adobe XD – which I didn’t even know existed until a tutor mentioned it.

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