Category: Final Major Project

My final major project needs to reflect who I am and if I’m doing it for several weeks I need to enjoy it, yet it must be ambitious and professional. This took me a while to do with several uncertain moments. My mind kept going back to things I cannot do because of the pandemic. It has stumped my mindset and changed my working process so why not make something to go against it.

Shopping after Covid. A critical exploration of UK stores and their Government Guidelines in Covid pandemic. The campaign will challenge these ‘Guidelines’ in the long term.

In a workshop, I looked at other, previous degree shows to better understand where I fit in. Being a lead role of our show comity I know what our end plan will be but I needed to gage where I see my work. Thus looking at the overall webpages. However, my work can be in any form I wish it to be so long as the end result is digital.

The first work is a CD cover and printed media around music. This styling is very in trend with youth at the moment, but not quite my style. The next is visual animation on how to create a meal. The idea uses paper as the medium showing the Chinese culture in a different light. Next is a fine art students work where she uses critical conceptual and socially engaging ideas. This is mostly where I believe I sit. I like to challenge preconceptions through twisting and exaggerating what is out there. Hence, why I loved the criticality project.

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The beginning of the end. After this project I will pretty much be finished with my degree. What! This is my last chance to be creative, let loose, be free before starting official my journey in the world of jobs and clients. I need to find something I enjoy, I’m good at. I need to be ambitious, be bold.

The end goal is a 10 minute presentation in under 7 weeks. Easy! It has to show where I sit as a designer and be the definition of who I am. It has to look good in my portfolio, show off my strengths and management skills.

“no pressure” – David Wrenne