Author: fionafraser99

Task 3 – Writing our Creative Brief

Starting this I have no idea what one was nor that they were essential part of the communication between our client and ourselves. The brief forms creative boundaries that a designer or myself can follow within the creative process.

By creating this brief it sets guidelines of what we understand the client wants/ needs are. It sets a time scale, what we aim to do and how we are going to do it and so forth. Through having this clearly written in front of me it clarifies whats in my mind so that I am ready to go forth and create ideas. This also helps the client understand our work process so that we can take them on a journey with us.

 

Task 3 – Client Briefs + Brainstorm in a Box

Looking at the long list of clients and work i quickly pinned 3 down all with the over arching mental health platform. Having a lot of personal/ family experiences with difficulties in the field I felt a stronger pull and connection. But reading the briefs in greater detail I felt Art Active would be a better fit as their aim is to boost wellbeing without thinking you are through being/ joining in a choir. Singing helps the mind stay focus and being in a team helps stay connected, thus boosting personal moral.

The main presentation opening our minds went on about how we can create ‘good design’ to help for positive causes. But we need ‘good’ social responsibility by understanding and researching. The main thing what we need to know/ understand is the need of the client. I learnt that there are different needs and understanding these will help in the future.

1. Imposed – commercial/ dreams
2. perceived – triggering/ what you think
3. actual – survival instincts/ reality

The over arcing theme was the question – “How might we persuade *** [who] to do ++ [what]?” Meaning what process and actions do we have to go through to get connections in an optimistic manor. Creating 10 framed questions we then moved on to listing 50 things on what we know can help us answer these questions. There were 5 categories what we can bring, persuasive words we know, knowledge about the target audience, then client and finally about the subject/ message. The did the opposite to what we don’t know. All of which is in the following photos.

By having a list of what we don’t know raised questions and we became confused on what the final outcomes will be – meaning we can think of ideas but without talking to the client in person and finding out what they want/ need from us it is had to move forward.

Tuesday 10th March – Arts Active Communications

I have been tasked with the communications between our group and the client. This is a very important role and so far I have been on top it, making sure everyone is understanding.

Due to the current global situation we had a virtual meeting. There were only 3 of us on the call due to an internet problem and a few illnesses. So I decided to type up the notes we made throughout the meeting so that everyone was informed on what was said as well as clarifying our understanding of what the client said.

Sending this to our client she amended a few parts explaining more on what ‘eventbrite’ is and how they plan to use it. I had never heard of this before so they were very helpful in there response educating me on this.

What is the Story – Task 2

The task is to look into my era of now and what stories defines now.

Doing the most basic thing of image search, is sometimes the most helpful thing. On there we have Brexit and all the politics that came with that. There is clean energy and being eco friendly to help the planet. We’ve got Instagram and all the social media, whether that is a good or bad thing to be so popular or not? There is online gaming, new songs, education, Netflix, TV series, merchandise, celebrity gossip and the main themes are memes.

Memes are a very recent thing and only came about from Richard Dawkins in 1976 with his book called ‘The Selfish Gene’. From then the mid 90’s had the first humorous piece but then with technology in the 2000’s it took off, to now anyone can create any meme they wish to voice their own opinion. The creator becomes the designer.

However, a meme isn’t always seen as persuasive with one clear voice so I decided to look into actual paid designers and the trends of this era.

One main factor I found was being minimalistic with little texture but bold in colours mixed with simple line work.

I keep thinking back to when the Scouting association changed their classical logo and styling. This is a representation of how the times have changed and how aesthetic is so important to people. With the new branding of the fleur-de-lis emblem it is more useable and cheeper to print onto anything such as the uniforms and so forth. The design is to show a “more relevant image of Scouting,” meaning that the aim is to be contemporary.

The designs are aimed at both parents and children showing that scouting is “fun and exciting while retaining strong links to its heritage.” The message raises awareness of the impact scouting has on the masses. Knowing first hand the need for volunteers to give up their evenings and odd weekend, the organisation knows the power that perception is everything. since the rebranding my home town scouting group has opened a second evening and boosted up numbers in other sections too. Being the largest youth movement they want to keep being relevant and persuade adults to help as well as children to join and engage with them.

https://www.itsnicethat.com/news/scouts-rebrand-logo-visual-identity-notonsunday-graphic-design-160518

Another company is a skin care company – Consonant. They sell high end products and needed to persuade customers to walk into their store to buy products. They targeted people in the neighbourhood to engage and hopefully buy a product. This minimalistic typographic piece shows that a rough surface can be more, can be beautiful. Implying that their makeup can cover over the skin for a perfect, clear, pristine finish so why wouldn’t the a passing by person go to the store.  After this advertisement the store saw a dramatic increase in local customers that continued to come back.

https://creativepool.com/zulu-alpha-kilo/projects/reskinning-queen-street-west-for-consonant-skincare

 

Themed Research – Task 1

We had a presentation outlining the ways in which designers create work to persuade others to that cause. Persuasion can change many different things such as beliefs, attitudes, intentions, motivations, or behaviours. With this power ethics was  questioned, bringing up how we as designers need to have this awareness and understanding of the designs we produce.

After the in-depth presentation a task was given. In small groups we collect related to the given theme that does what the presentation outlined.

Disability/discrimination

I quickly came across a few facts explaining the sheer some of people in the uk has a disability. Of those people most of them felt they weren’t excepted within society. Also a law was not placed in until 1995. So 25 years only has there been an actual law against discrimination. With all this said research found the last 20 years in Britain has been revolutionised in the way that the fully abled treats and respects the disabled.

“Disabled people make up about 1in 5 of the British population.”

“1 in 3 disabled people feel there’s a lot of disability prejudice.”

“The Disability Discrimination Act came about in 1995.”

Disability Discrimination