Author: fionafraser99

Sending my work to the tutors. My feedback was very positive but with only one major tweak. It was suggested earlier that I should add other characters and I was reluctant because time was limited. So with a smaller amount of time – 3 days – I created six singing fruits.

Applying these to the pre existing designs are easy so I went and made it harder by adding depth with block shading to make them pop.

As well as the R and D file, I had to submit an outcome document which lays out my designs for the client to look at.

 

After sending a simple slides to the client of the work so far they liked the idea of each raindrop having a spotlight each.

Keeping with the same theme I developed the social media for an online presence as well as physical mockups to be seen across Cardiff.

I decided to add onto the raindrop concept applying it to a variety of different things.

24th March – Feedback on 3 main concepts 

This design I believe is the weakest and people did not react at all to the designs, which is not great. So going forward I scrapped this idea to push forward one of my other designs. I needed to add the fact that all is welcome no matter what capabilities or lack of experience. Also I should of added the starting date or plan to start by October, if we are allowed back out.

With the feedback I then created a better version of the original draft. This version having a less dumped but but a nice hierarchy of text to image – drawn in and teased my the bright food then reading and quickly realising its a choir where you can eat as well.

By having the feedback they thought it would be better if the drops had some context and have a playful nature to them. By taking out the logo and moving it the faces became more of the forefront and the eye is taken along the rainbow of faces landing on the logo. I still kept the st-david hall’s logo in the raindrop to not over power or take attention away from the main Arts Active logo.

I struggled to find the right balance for the clouds and ended recreating them 3 times and the last time worked well with the simple lines and shadowing. I decided to add shadows to the drops as well for depth and texture. This makes them look 3D and brings them to life. I added more changing the sizing to really fill the page as feedback suggested to take it further and see what will happen. Pushing more I added the music notes to have that extra clarification of yes it is music that voices create.

Going forward I need to pick one and create applications ready for the clients first reactions.

Week 2 – Creating my first designs

Having all the information I need, I fell ready to start creating and confident in what I will make. Using my initial sketches I created the singing person and then realised I could integrate the st-davids hall logo in the arms.

I placed these in a banner style with a simple back and white image from unsplash. After some simple feedback the people looked angry so I added music notes around the heads as if they were singing not yelling. I struggled with the colour choices on this one as we have been asked to use the purple tones throughout.

Moving onto my next idea I created a basic music stand with some snacky lunch items. Developing it to the purple undertones and added better detailing to the drink and crisps.

I remembered when talking to the client they liked photography a type so I thought to be wacky add the snack items to group of people singing. The image is from unsplash so free to use and I played around with the tones and shading. At the moment my least favourite part is the typography so that needs more and to change.

My final idea was just a create a shape and pop the face already created into it. After creating a few random shapes I most liked the water drop. I created a rainbow effect with the purple in the middle so that the logo can shine. This looks more enticing and friendly.

I then went to create a version that could go on their social media accounts. I am happy with the colour scheme and shaping. I might need to work on the hierarchy and flow of the images.

Week of the 9th March – putting ideas to paper

From a previous group activity I already had some wacky ideas. For instance the team came up with the idea of a singing sandwich and having food singing together. Then with little research I drew the rest as I did not want to come up with things that were already out there.

Week 1 – mood boards/ research

At first I wanted to look into designs and logos that exist. These are all to do with people coming together with music notes. The weaker ones I feel have only music notes or books. The ones with quirkier outline symbolism I believe work better such as the riverside logo with shapes becoming a collection of people.

I then looked into actual marketing designs that have already been used. Being an admirer of Gareth Malone I looked into what things he uses But there was not much available or it just wasn’t the best. From this I branched out looking at other choir organisations but none of these are the most creative. Thus I want to go out of the box and be a bit wacky with my ideas so that its not boring for the client seeing the same classic styles of a singing photo or music notes and nice text.