Author: fionafraser99

After talking to the client my initial thought is be as creative as possible as she doesn’t know what outcomes she wants. However the most obvious need would be a printed booklet that showcases the benefits in writing and images for the NHS staff and stakeholders. This would not be fun or creative to achieve so I adapted the idea to be on a tablet or phone (covid safe). This can mean the booklet can play music, show videos, or links to existing organisations.

With the nudge workshop, I thought of creating a short and snappy symbol and message that leads to curiosity. Thus the pill of art. This can be easily placed around the hospital with little funding and pins can be worn by staff showing engagement. The social media can hold the information as it is free and already available to use – this is where the science can come in.

This idea is to push the boat on what the client can expect. This is to physically engage people whether being on a board in a hospital room or in a meeting with stakeholders. I need to think more how this idea can be brought to life.

The brief is telling us to show the staff how beneficial art is on health and wellbeing. When speaking to the client I learnt that she had to be approved by the board, therefore we have to produce something for the board that can be useful for the staff and create a campaign that highlights the benefits and shows how the health board can achieve this.

Looking into the NHS wales they have some great messages about wellbeing and have already started their journey into the arts but funding is low and engagement is maxed due to the lack of funding to this enterprise. The client explained in last years report that a jazz band went into the elderly patient word at one local hospital and it was so successful with patients and staff they planed to go again. This shows that music can lift spirits and bring a community together.

I designed my creative brief with the colours of the NHS Wales logo with each paragraph as arrows into the future to shine a positive light on how with this brief will be positive and fun, yet structured to please the health board.

Talking to the mentor and tutors, I plan to create a video or interactive book instead of a basic powerpoint that the client wants. By creating this the staff and patients can download while waiting at the GP or laying in bed in the hospital to engage with the arts, including music drawing and other such things.

The client has already hired artists to create murals around hospitals but I believe an interactive mural might be better as it could change/ grow through the years. This allows the hospital to take it as their own not just an artist from outside creating one mural that staff could become numb to if they see it everyday.

Thinking about information

This made me think of posters and social media campaign designs but I wish to think more than just the basics and push myself for a good portfolio.

week 1 – Getting stuck in!

After 7 months of being away from the uni life, I need get stuck in. With a starting motivational speech from the lectures, I learnt we have live clients to work with.

The aim is to notice gaps and opportunities in out brief and communicate issues/ strategies in a responsible manor. Luckily, we have mentor in the real world to help us through.

Arts for Health & Wellbeing

Working for Cwm Taf Morgannwg University Health Board (UHB) the goal is to raise awareness of the benefits of arts and creativity for health and well-being. I aim to further the knowledge in health care professionals so that creativity becomes a core value in the health board. 

To do this I need accurate information that is clearly presented for the client (board) and the target audience of health care professionals. First I will compile facts and figures that are from trust worthy sources.