Author: fionafraser99

Before going further I had to create the booklet. I started by using the existing shapes in an A5 booklet but was not happy with the results.

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With help of a peer, I decided to go for a 6 page spread with 3 different types of art to show. Written, Drawn and an extra random one, to be called dimensional – being photography or object or something creative.

The written will hold a poem from the month. The drawings show the top 9 drawings. Finally the last one holds information about creativity and why we should be creative.

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I realised the booklet had no correlation to the board so added the tangrams throughout then decided that it looked over crowded and removed the background for the squares as building blocks to design. I kept the outside the yellow but calmed it down so it resembles the sticky note pack.

I decided to redo the boards so that they are longer to fit across a wall, not just a corner in the room. They become the main focus.

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Asking my house mates as they are mostly medical students (the perfect people to ask) they thought my designs wanted them to do origami not to use a pen and sticky note. They loved the way the visuals looked and it has a calming presence as well as an exciting playful side.

From the tutor feedback, I immediately changed the colours picking 5 colours, still bright but are more realistic with colours of an actual sticky note. I have chosen a more rounded, sans-serif font. I then researched into shape art and the tangrams work so well with this project. I tried to remove the squares in the background so that the design becomes more free flowing but it didn’t look right.

I removed the booklet from the idea as the boards hold the information but decided to keep the social media as the boards cant get to all the NHS buildings.

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Feedback

The mentor who works in the real world said I need to push it further. Where can this idea go? Is it just writing or drawing and can I add other elements? He said at the moment this is a workshop so how can I make this into a thing that can last? And how do I make the design so it doesn’t just become apart of the furniture?

Actions

I still believe I need to work on the uni brief to “communicate powerful & direct messages that persuade & empower people to transform their views.” To do this I will bring back a better version of the booklet and let that be an inspiration to get creative. While the board shows the benefits and why you should pickup the booklet.

This booklet can be a monthly display of the creative outcomes people add onto the work. They can submit their work via a # on social media.

The mentor suggested mapping out how the designs will look for the client on presentation day. They are self explanatory with the brief, my solution, how it can work, visuals. Them being the banner for a wall, the social media, then the booklet. I’m a little stuck with the booklet as I’m not sure on how it’ll work yet.

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Feedback

The tutor first was not happy with the colours as they just look like the CMYK basic colours, as well as the typeface being all uppercase and slightly aggressive. He suggested looking at tangrams and shape art and use that as inspiration to go further.

He questioned the need for the booklet and why it was there. The board can be enough if I make it so. He also asked why the social media was there and how the project benefitted? This made me realise that although the concept hit the client brief, I was not doing enough for the uni brief – where I have to add science and present information.

This workshop explained how an idea can work within the real world.

How we go about the design is through research; for instance the 6 frames, the brief’s websites and our personal findings. Then behavioural insight; like the nudges, looking in to the target audience and the client. Finished with mapping, meaning the 3 initial concepts, the main message, the situations.

My main message is to show off the health benefits of the arts for the NHS staff by being accepted by the health board. My idea is to use post-it-notes as a creative tool, allowing the NHS staff to express themselves during a short break. My idea can;

1. change the way the target audience looks at the arts
2. encourage people to engage with the arts
3. persuade the NHS staff to continue using the arts for their health benefits
4. inform people about the benefits of the arts on a person’s health and wellbeing

I will do this through;

1. creating a workbook
2. advertisement on social media
3. bringing a wall to life with colour and detail

Client, Tutor & mentor feedback

The first idea (interactive book) isn’t too creative so I feel I could push myself and the client to steer away from the basics. However the client liked the idea that it directed people to sources and the charities could get involved as well. The mentor suggested a monthly workbook so each type of art could be worked though creatively and the whole book be finished in 15 mins or spread out over a week then a new one next month.

The next idea (art as medicine) was liked but the mentor thought there was no where to go with it. I could do other symbols and the client wanted it changed to arts as a plural to all the arts including music, drama etc. Yes it is sustainable by selling the pins and having social media campaign but how could I challenge myself being in 3rd year for my portfolio?

Lastly, the 3rd idea had tones on potential as a concept and just needed a backbone to where and how the idea can be utilised to its full potential. I mentioned the how this couldn’t be too covid friendly as people will have to touch the board with their notes but the client wasn’t to worried about it. She suggested it going into the staff only rooms. The mentor stated not everyone likes to draw so how could I over come that? Also where are they going to find inspiration?

When talking this though with the tutor I decided that I will use the idea of sticky note arts and create a boards for the staff only room with a work booklet for inspiration. So far I like the colour scheme as it is bright which is very different from others and would be welcoming in a hospital environment.