FMP; Idea Development

My first thought was to create a brand for the pack and create a timeline of the future.

My Brand would sit in with the time frames but have an official government style.

The future could include implants of digital technology as I was reminded that even I have an arm implant so the digital world isn’t too far off.

The idea was to create the backpack big and over the top so that the making of it smaller is exaggerated. However, when discussing this it made me realise that this idea is not critical. It is only following the trends. The bag is strong enough to be by its self and be bold.

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