Friendly Giants – aka little hawk
Gavin Leisfield started his career in travel and progressed into screen writing then found a way into digital design at Dare. After several years he then went freelance and set up a creative company with a partner. He now creates moving images and brand identities.
His company was called Little Hawk which myself and a few others visited on our London trip. I was intrigued as to why he changed their name. They did it because little has limitations and they were no longer little. They were growing and taking in inspiration from all fields. They wanted to still be approachable but have a big presence; hence, friendly giants.
The client the company works for are huge, with BBC, ITV and Lego. His favourites seem to be when he can go creative and do what ever he sees to be the best. Such as the ITV Be rebranding.
One thing I took away from this talk was how they approached the Go Ape rebranding. They dived into the research more than I thought a company would do. He said that a rebrand shouldn’t be scary for anyone but he adventurous as over the century large companies have done this but we forget and only think of the new branding. They also showed everything they created to the clients. They backed up every decision they made. This is how I want to work.
Fiona Fraser's Graphics 