I have developed my mind set on this project. I fully understand where I sit in the world as a designer. I make things look good, which can draw people’s attention. I can use my skills to influence which is what my dissertation is about. I create brands that are constance. This project is no different. I have a colour scheme, a typeface, an image to change peoples perceptions. Through knowing this I took logos and other major brands into the world of criticality to twist preconceptions. As my manifesto says this work has a purpose, is innovative, is responsible, is humane and most importantly I am staying pure to myself. I like outcomes, I like logo design, I like typography and I like comedy. That is what I have done.
My only downfall in these outcomes are that the mockups are male based. From a google search I almost found it impossible to find a woman walking without her hand in someone else’s or as the main character. I would have liked different ages and different genders but being in lockdown restricted me to online images and it is a shame that it is mainly men in their 30s being photographed.
Fiona Fraser's Graphics 