I began to think about the orange bag and why it was effective. It used the logo of the recycling but it was adapted in the notion that it was no longer being recycled. I then thought about the image or branding of my designs and wanted to go down the route of being more cohesive. Using the orange bag and the idea of “I’m being held by…” I have created my brand image.
My tutor also mentioned that less is more and that it is ok if I reduct my outcomes to only show the best. Thus I have decided to only present the best 2 bags, cutting several other variations.
Fiona Fraser's Graphics 