The mentor suggested mapping out how the designs will look for the client on presentation day. They are self explanatory with the brief, my solution, how it can work, visuals. Them being the banner for a wall, the social media, then the booklet. I’m a little stuck with the booklet as I’m not sure on how it’ll work yet.
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The tutor first was not happy with the colours as they just look like the CMYK basic colours, as well as the typeface being all uppercase and slightly aggressive. He suggested looking at tangrams and shape art and use that as inspiration to go further.
He questioned the need for the booklet and why it was there. The board can be enough if I make it so. He also asked why the social media was there and how the project benefitted? This made me realise that although the concept hit the client brief, I was not doing enough for the uni brief – where I have to add science and present information.
Fiona Fraser's Graphics 