User Journey

This workshop explained how an idea can work within the real world.

How we go about the design is through research; for instance the 6 frames, the brief’s websites and our personal findings. Then behavioural insight; like the nudges, looking in to the target audience and the client. Finished with mapping, meaning the 3 initial concepts, the main message, the situations.

My main message is to show off the health benefits of the arts for the NHS staff by being accepted by the health board. My idea is to use post-it-notes as a creative tool, allowing the NHS staff to express themselves during a short break. My idea can;

1. change the way the target audience looks at the arts
2. encourage people to engage with the arts
3. persuade the NHS staff to continue using the arts for their health benefits
4. inform people about the benefits of the arts on a person’s health and wellbeing

I will do this through;

1. creating a workbook
2. advertisement on social media
3. bringing a wall to life with colour and detail