After talking to the client my initial thought is be as creative as possible as she doesn’t know what outcomes she wants. However the most obvious need would be a printed booklet that showcases the benefits in writing and images for the NHS staff and stakeholders. This would not be fun or creative to achieve so I adapted the idea to be on a tablet or phone (covid safe). This can mean the booklet can play music, show videos, or links to existing organisations.
With the nudge workshop, I thought of creating a short and snappy symbol and message that leads to curiosity. Thus the pill of art. This can be easily placed around the hospital with little funding and pins can be worn by staff showing engagement. The social media can hold the information as it is free and already available to use – this is where the science can come in.
This idea is to push the boat on what the client can expect. This is to physically engage people whether being on a board in a hospital room or in a meeting with stakeholders. I need to think more how this idea can be brought to life.
Fiona Fraser's Graphics 