The brief is telling us to show the staff how beneficial art is on health and wellbeing. When speaking to the client I learnt that she had to be approved by the board, therefore we have to produce something for the board that can be useful for the staff and create a campaign that highlights the benefits and shows how the health board can achieve this.
Looking into the NHS wales they have some great messages about wellbeing and have already started their journey into the arts but funding is low and engagement is maxed due to the lack of funding to this enterprise. The client explained in last years report that a jazz band went into the elderly patient word at one local hospital and it was so successful with patients and staff they planed to go again. This shows that music can lift spirits and bring a community together.
I designed my creative brief with the colours of the NHS Wales logo with each paragraph as arrows into the future to shine a positive light on how with this brief will be positive and fun, yet structured to please the health board.
Talking to the mentor and tutors, I plan to create a video or interactive book instead of a basic powerpoint that the client wants. By creating this the staff and patients can download while waiting at the GP or laying in bed in the hospital to engage with the arts, including music drawing and other such things.
The client has already hired artists to create murals around hospitals but I believe an interactive mural might be better as it could change/ grow through the years. This allows the hospital to take it as their own not just an artist from outside creating one mural that staff could become numb to if they see it everyday.
Fiona Fraser's Graphics 