We already understand that graphic communication uses signals and meaning that influence the viewer. This workshop is to introduce and understand the relationship between these expressions and the real effects that the designs have and their consequential actions. I learnt the 6 styles that interlink explaining the behavioural insights and psychological nudge that factor in the consequential responsibility we as designers have.
The 6 systems are as follows;
- Systems thinking > Fast and Slow – Fast being unconscious, effortless – Slow being rationals and responsive
- Information design > Visual Language – Either textual or imagery, tonal etc.
- Information actions > Cues & Reminders – Triggers of emotions to lead to an action/ responce
- Information actions > Planning – to make simple actions, reducing procrastination
- Framing > Loses and Gains – Social Comparison – Choice and Incentive – Gains and Loses
- MINDSPACE
This was beneficial as I am using this thought process within my dissertation to explain the ethics of a single designer when influencing the masses; and how the gain/ hold power over a viewer. Is it ethical to influence a person that would not understand that they are being influenced?
Fiona Fraser's Graphics 