My last portfolio, although was cohesive, it didn’t have a brand. At this point I have yet to created a logo to show off who I am. With the 100 ideas being over 100 miles away from me, I decided to recreate some and add new thoughts and experiments. From what I remember my 100 designs were not the best and I mainly only used my name in different orientations. But what I want to do is have a symbol that can be used and used again.
As I like the outdoors and camping, I went with a sunrise (or set) I draw several and these were my favourite.
I digitalised my favourite 2 and then developed from there.
I started to play around with colour, texture and spacing.
Asking family and other students they felt this design worked the best. Asking a tutor what they thought, they felt that the type needed work and a hierarchy system. I am still not sold on the type at the minute but plan to try more variations. Or just remove it all together.
Fiona Fraser's Graphics 