24th March – Feedback on 3 main concepts
This design I believe is the weakest and people did not react at all to the designs, which is not great. So going forward I scrapped this idea to push forward one of my other designs. I needed to add the fact that all is welcome no matter what capabilities or lack of experience. Also I should of added the starting date or plan to start by October, if we are allowed back out.
With the feedback I then created a better version of the original draft. This version having a less dumped but but a nice hierarchy of text to image – drawn in and teased my the bright food then reading and quickly realising its a choir where you can eat as well.
By having the feedback they thought it would be better if the drops had some context and have a playful nature to them. By taking out the logo and moving it the faces became more of the forefront and the eye is taken along the rainbow of faces landing on the logo. I still kept the st-david hall’s logo in the raindrop to not over power or take attention away from the main Arts Active logo.
I struggled to find the right balance for the clouds and ended recreating them 3 times and the last time worked well with the simple lines and shadowing. I decided to add shadows to the drops as well for depth and texture. This makes them look 3D and brings them to life. I added more changing the sizing to really fill the page as feedback suggested to take it further and see what will happen. Pushing more I added the music notes to have that extra clarification of yes it is music that voices create.
Going forward I need to pick one and create applications ready for the clients first reactions.
Fiona Fraser's Graphics 