Persuasion: Creative Brief

Task 3 – Writing our Creative Brief

Starting this I have no idea what one was nor that they were essential part of the communication between our client and ourselves. The brief forms creative boundaries that a designer or myself can follow within the creative process.

By creating this brief it sets guidelines of what we understand the client wants/ needs are. It sets a time scale, what we aim to do and how we are going to do it and so forth. Through having this clearly written in front of me it clarifies whats in my mind so that I am ready to go forth and create ideas. This also helps the client understand our work process so that we can take them on a journey with us.