Task 3 – Client Briefs + Brainstorm in a Box
Looking at the long list of clients and work i quickly pinned 3 down all with the over arching mental health platform. Having a lot of personal/ family experiences with difficulties in the field I felt a stronger pull and connection. But reading the briefs in greater detail I felt Art Active would be a better fit as their aim is to boost wellbeing without thinking you are through being/ joining in a choir. Singing helps the mind stay focus and being in a team helps stay connected, thus boosting personal moral.
The main presentation opening our minds went on about how we can create ‘good design’ to help for positive causes. But we need ‘good’ social responsibility by understanding and researching. The main thing what we need to know/ understand is the need of the client. I learnt that there are different needs and understanding these will help in the future.
- Imposed – commercial/ dreams
- perceived – triggering/ what you think
- actual – survival instincts/ reality
The over arcing theme was the question – “How might we persuade *** [who] to do ++ [what]?” Meaning what process and actions do we have to go through to get connections in an optimistic manor. Creating 10 framed questions we then moved on to listing 50 things on what we know can help us answer these questions. There were 5 categories what we can bring, persuasive words we know, knowledge about the target audience, then client and finally about the subject/ message. The did the opposite to what we don’t know. All of which is in the following photos.
By having a list of what we don’t know raised questions and we became confused on what the final outcomes will be – meaning we can think of ideas but without talking to the client in person and finding out what they want/ need from us it is had to move forward.
Fiona Fraser's Graphics 