M.Y.O.B. – Customer Persona

Week One – who are we selling to – stereotyping 

Discussing as a team we created a profile of who our most ideal/ likely consumer will be –then showcased by product student + adjusted by myself. Naming her Lucy Davies being a welsh surname would be more likely than Scottish like my own. We decided for a female – although would be open to all– because females are more drown to our cute aesthetics and so forth more likely to buy our products.

We then looked at how a more stereotypical student would answer these questions using our group of 5 as a base line of ideas. However, we decided to make the persona vegan as this is more of a current ‘tend’ or lifestyle that we can make links to within the branding of the business, meaning vegans are most likely to care for nature and balance so in-keeping with the plant ideas.