Branding Wayfinding

Independent study 

The usual way to do signage is to have words/ symbols and an arrow on card mounted to a wall. To adapt this simple concept into my exhibition using concrete block as the sign would increase the appeal and showing diversity of concrete. This also allows the space to be changed and adapted if the viewers wanted to buy or to change up the space.

At first I proposed using spray paint on bollards, much like the outside promotions this is simple and a cheep option for the creators. Then I thought about the title elegance and how everything needs to show off the various art forms concrete can take to. So by engraving the cast of concrete the distinguished element becomes the art within the exhibition. A photo by “Hello I’m Nik” on Unsplash shows the simple elegance that concrete has.