Wednesday 16th – Independent Study
After the feedback from yesterday I decided to trial development of both the existing logo and a new version.

Adding it with the type I decided to play around with the sizing and the white space between the letters and the image. Resulting in a more professional logo that fits in more with the theme on unison.

This is my favourite design as it is minimalistic yet has depth. When you look into the hexagon it’s as if you’re looking down at a tunnel or tower making you the viewer gain confidence and power. All of this leads the eye down to the name which has been adjusted for a better ambience.

