Branding Feedback 2

Tuesday 15th October – Interim Critique Presentation

The feedback given was very helpful and progressive – making me want to change and adapt further. Through having a well thought out idea everyone was able to grasp the concept and made me think about wanting to really dive into the meaning to progress. The conversation lead to the name changed to ‘Elegance “IN” Concrete’, instead of using “of.” This should put more emphasis of having the exhibition show that these products can go “in” a home as well as being more eloquent and rolling off the tongue.

Moving forward the logo needs to be perfected by adjusting the white space of the hexagon and making sure they are ‘uniform’ and over all experimentation with the curvatures, thickness and placements.

With the posters I had sort of hit a stump and wasn’t a huge fan of them as they all fell into the background. The group decided the use of colours and opaque almost took away from the styling of the concrete and I should make the texture the main focal point.