Branding Initial Deliverables

Few days beginning 10th October – Printed exhibition ephemera – Poster/ Booklet

For the posters I wanted to keep to the minimalistic style through adding a white opaque screen to a bold concrete layer – which all came from a from unsplash. I continued to use the hexagon shape not just for the cohesiveness but as a symbol. The hexagon is meant to be the strongest shape known, which is much like concrete – both the strongest within their field being man made. To add to this I will need information telling the viewers where and when to go.

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Throughout this project we are asked to break away from ‘the normal’ and mainstream ideas. So I decided to create a one sheet paper with folds to make the faces. One side of the sheet will have information within the exhibition whilst the other has details around the exhibition, such as where it is, what times you can see it or the creators information and facts behind why concrete is chosen.

However the brief asks for a 8 page booklet and the aesthetics for this would not be best suited for the style. I will have to discuss with my tutors to see how I can go bout doing this.

Fiona Fraser9

Using InDesign I created a mock up of the booklet with a clear grip system linking the free images in. I used the same typeface as the logo – Prohibition – for the bold word ‘CONCRETE’ and an oblique version for the page headings. From trying many different fonts for the body copy, the best match was Oswald.

On the back spread I created a map of the area of a local smaller gallery. This was created out of concrete blocks but I am not happy with the finish so I might have one image cut up instead of multiple for a more professional aesthetic. For a Welsh exhibition I added bilingual texts out of respect and fitting in with the gallery itself.

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