Branding Logo Generation

Week beginning 7th October – Research and logo development

To begin with I wanted a clear idea of what was out there already. This includes concrete manufactures and interior designs that use concrete as their main product. When searching I found a number of companies that used concrete as a word within their businesses names, such as a dance company and a french radio station. This makes me think that the material has a large impact on contemporary ideations.

Doing very fast speed sketches I managed a few nice ideas such as my own type of concrete in a box as well as using existing type to make a box like shape from the type. I used the cut out idea on the “C” so that it looks like a block/ house is the silhouette. All of which led me onto creating more symbols with the lines built up to make a block building or the thin lined square to make almost a floor plan.

My favourite design is the hexagon layered and cut into the shape of a “C.” I paired this with the typeface – Prohibition – so that it can be easily recognised. The symbol shows the continuous lines and unity of concrete and the thickness changing represents that you can add and add to concrete but overall it is one material.