Branding Research

Week of the 7th October – Initial Research

At first I looked into the styling of how an exhibition goes about their branding. This gave me a clear picture of what is expected. They use engaging colours and is very contemporary with logos printed on everything. Moving forward I will need a versatile logo that can be easily recognised and easily placed on a lot of items.

One thing that I was very unsure about is the way to move forward. This small bit of research allowed me to see the minimalist style that I’ve always wanted to explore. I like the subtile textures and free flowing movement designs. I also looked over some interior companies and found the magazine called Elle Decoration where they provide “stylish and sophisticated contemporary homes” within the UK.