Branding – Uniform
Uniform definition – Remaining the same in all cases and at all times; unchanging in form or character.
Through using the theme chosen word – being uniform – the project is to create a brand for an exhibition. At first I brainstormed in a mind-map with things that are the same such as soldiers leading onto more structural things that have the same meaning or use like a column as they all are straight up and are used to hold things up. This brought me to the idea of an urban city and how overall the sky scarpers all have the same thoughts of being taller than wider. A great example of this is the 60’s when designers had a revolution of using a strong yet cheap material of concrete in the brutalist, minimalism and contemporary styles.
All concrete is the same. Same texture, same colour, same ingredients. These similarities gives it uniformity. However, the way in which designers create difference is through the finish, whether being the moulding of the concrete, adding or taking away materials within the mixture or to polish over the solid material.
Concrete is thought to only be used in brutalist architecture from the 60’s but in recent years it has progressed into stylish household items for that “urban edge.” So my proposal is to create the branding behind an art gallery of physical objects, photography and videos to illustrate the beauty and historical values of this under-appreciated material.
https://www.architecturaldigest.com/gallery/concrete-buildings-slideshow
Fiona Fraser's Graphics 