Tuesday 1st – Brief and initial thoughts
Having 48 hours only to create a whole new rebrand of the student voice was going to be challenging. With the group of 5, I made sure we had a clear grasp of what the Cardiff Met’s Student Voice is about and where they want to go. So our key objectives are to;
- Increase awareness and engagement with campaigns for both staff and student
- Create a brand image of them to apply into both digital and physical items
- stay within the guidelines of Inappropriate influence rules
- Have the designs bilingual as well as their personal requests
Diving straight in we looked into who the target audience and how that links to this project. Being our own audience we looked into what we like and what we want, searching through trends and patterns.
In conclusion we found that the style is usually black and white with one or two accent colours representing the person. To use this in design we decided to have vivid, aluminous green as our stand out colour as this brighter colour was trending and is just the right level of punch to grab the attention of walking by students.
Fiona Fraser's Graphics 