Week of 13th May – Changing faces editorial feedback + improvements
The feedback received was overall very positive as I feel I feel that I had a connection with the work and I took my time thinking about the spacing and finer details.
To improve a major part was the widows, for which I had to learn the term that is at the last line of a paragraph there is only one or two words that makes the design look off/ alone. To fix this I adjusted the sizes of the boxes ever so slightly and placed a few extra spaces to allow other words to drop down or up.
It was suggested that I look into the ligatures, which is where some letters link. I feel this should only be seen on the main quotes and from this only the last page has applicable letters, “fu.” For this I simply pulled the letters closer and minimised the tracking, which made this easier to spot yet still fitted in with the aesthetics.
One part that I was unsure about with the feedback was the folios. When talking to the tutor he explained that I add to add in magazine features that could link to the rest of the hypothetical articles. I knew that I had to add in page numbers but didn’t want to add in anything else that can retract from the design. I started by looking at the 3 spreads looking in the corners for empty space and luckily all the designs had no major elements in the bottom out corners, hence the placement. I simply added numbers as this was minimal and non intrusive of the piece as a whole; however, just having numbers didn’t make sense so I added the word page. I feel this gives a more professional quality as I can now see this in the industry.
For industry standards I forgot to add the bleed marks for the PDF when packaging so that was an easy fix.
A final element in the feedback about was the pace of the 3 spreads. They all have the same font, colour scheme and over all they look the same to be cohesive. I am least happy with the final spread as it hasn’t got that final power moment. To over come this it was highly suggested that I take away power from the first and second to trick the mind into thinking the final one has a bigger impact. The first spread I only lowered the opacity of the circles and made the odd one smaller. The second spread I kept fairly similar only changing a few circles opacities instead of them all.
Next was the biggest change of all. I wanted all the words to be legible but distorted through the lens of the women in the article. To create a better version I pulled the white circles forward as if to say more is missing than just the words the circles/ bubbles of memories are/ have disappeared. I added more to show progress from the previous spread.
Also the tutor and a few peers were saying that the large red bubble needs to be more pronounced and not cowering away, which I realised is similar to the article which shows how strong the lady is and still able to live her life.
Overall I feel that this piece is better and more of a visual representation of the article. I now has refined details up to industry standard and over all better flow.
Fiona Fraser's Graphics 