APPlying APPtitude – Digital Visuals

Week of 25th March – Independent study 

Through using the ruff sketches I managed to create a simple design that used only two colours. I started with black and white to perfect the silhouette and the overall design. I began to use lowercase letters but I felt that the design needed to be more crisp and some how more bold. From this I decided to make the main parts capital letters for extra impact/ ‘power’.

I experimented with the look of the raged edges compared to the crisp edges, through showing my peers it was stated that the ragged edges made the design lose the urban and contemporary feel so ended with the crisp sharp edges that can almost represent the sharp angles of ideal body.

I most like the wonky and off centre designs as it is almost a metaphor for the app being out of the mainstream/ wonky, almost insulting the classic perceptions of what we should ideally look like.

I struggled to find the right colour scheme but through trying many different colours and a little research I decided upon orange. This colour can be seen as energetic and warm as well as representing the sun which shows power. This paired with the black gives a sense of aggression and rebelling whilst still being sophisticated.