The week leading up to the 25th February – Independent Study
Through looking at my initial thoughts I experimented with different concepts to visualise and take forward the best styles.
The first very basic idea I had was to cut out a very clear sans serif type with cloud like shapes. The idea would have some letters cut in half and off the page, which will represent the thoughts and memories cut open and lost. The second idea has the words split open to imply that a memory is split ready to be taken away.
The next idea was inspired by a Russian designer called Anastasia Genkina. https://www.behance.net/gallery/62477461/Cities-and-Names I like the way she uses feminine typeface but makes it bold and masculine through the size and placements.
I wanted to use those elements of a feminine typeface mixed with the digital sans serif fonts of the body text. I began to play around with scale of the paper as well as the type within.
When creating the ideas, through using different pens across the days, I smudged a section of the work. I like this because it gives the design a human touch, instead of the very digital type as the can give off some aggressive and masculine traits, that the target audience would not like.
The final concept I had was to have a very simple and structured typographics to represent the overall life the main woman has lived. Then on top of that an extremely free flowing dots, which represent the freedom caused by the memory loss. These circles cane be opaque and distort the view to underneath. I’m currently not sure whether the circles should touch as her memories don’t line up but she does try to make the links. I might adjust the scale of each one as the memory size changes throughout her life.
Moving forward I would like to use the sketchy elements that can contrast and balance out the digital contemporary type.
Fiona Fraser's Graphics 