London Trip

Tuesday 19th – Studio Visit 

I was most excited about this as it was a trip to a real life company that did real life work within the great wide world.

The company I went to was called LittleHawk. They are a small creative branding company that works with huge band names. Some clients include ITV and the re-branding/ creation of ITV Be. They work with Lego, Heyu, Go Ape and my most favourite the BBC and most importantly Doctor Who.

One element that they managed to keep throughout each of the brands is the customer wants and going past that want they are in need for. Due to the groups passion for the BBC the team decided to go forward and show us some secrets and the hints behind the concepts of the logo.

They have urged the BBC continuously to brand everything they make with a stamp of the iconic logo. LittleHawk explained to us the importance of a good brand and how in the long run can make you more money. A tip that they use and suggested we do to in the future is to teach the client what they need to know. An example of this would be the concept that the customer wants and needs to see consistency of a brand so that they can become loyal and return to that specific part or branch out into a companies other products. LittleHawk explained that the BBC was losing a fair bit of money as viewers just didn’t know a few clips/ series/ films were made by the BBC.

When discussing the Doctor Who re-branding I learnt that a brand should be timeless and not just a one use/ one series thing. The Doctor Who’s brand has changed each time a new doctor has come into play. This means some confusion for viewers in other countries as they can become unaware of the change and lose interest. So a good continuous brand is key.

On a different note a tip the creative directors gave was to make connections, meet people and be happy to work with them as I will have to start some where. Once in the business I might be lost and unsure where to go so they suggested from experience that I reconnect. This coming together of two or more brains has to make me comfortable to be creative and add passion to the work I will create.